Agenda at a Glance

Our agenda at a glance, below, gives you a general overview of what you’ll experience in one incredible day. Scroll down to see a detailed session schedule, topics and speakers.

7:30 – 8:30 am Registration; Exhibits Open; Health & Wellness Pavilion; Community Connection Pavilion

8:00 – 8:30 am Power Stage Speaker

8:30 – 9:45 am Welcome and Opening Keynote Session
Emcee Shannon Wolfson, investigative reporter, KXAN
Debbie Dunnam, senior vice president, Americas services sales, Cisco
Tory Johnson, New York Times best-selling author, The Shift, and workplace contributor, “Good Morning America”
Vernà Myers, nationally recognized diversity expert & author, What If I Say the Wrong Thing?
Bob Beaudine, CEO, Eastman & Beaudine and author, The Power of Who
Esmeralda Santiago, award-winning author and filmmaker
Jenny Lawson, founder, The Bloggess & author, Let’s Pretend This Never Happened

9:45 – 10:15 am Author Book Signings

10:00 – 11:00 am Seminar Session I (see below for full session descriptions)

11:00 – 11:30 am Author Book Signings; Health & Wellness Pavilion

11:30 am – 12:30 pm Seminar Session II (see below for full session descriptions)

11:45 – 1:10 pm Rachael Ray Book Signing

12:30 – 1:00 pm Local Leader Meet-Ups (see below for meet-up descriptions); Author Book Signings; Health & Wellness Pavilion

1:00 – 2:45 pm Keynote Luncheon
Emcee Sally Hernandez, anchor, KXAN
Sallie Krawcheck, one of the most respected voices on Wall Street
Johnita Jones, board president, Texas Conference for Women and pipeline risk and integrity manager, ExxonMobil Pipeline Company
Leymah Gbowee, Nobel Peace Prize laureate, author and Daily Beast columnist
Debbie Dunnam, senior vice president, Americas services sales, Cisco
First Lady Anita Perry
Addie Broyles, acclaimed food writer and columnist, Austin American-Statesman
Rachael Ray, celebrity chef, author and businesswoman

2:45 – 3:15 pm Author Book Signings

2:45 – 5:00 pm Career Pavilion: Coaches Corner, Resume Reviews

3:00 – 3:35 pm Power Stage Speaker

3:00 – 4:00 pm Community Connection Pavilion; Local Leader “Meet-Ups”; Volunteer Match; Encore Workshops & Expert Exchange Sessions (see below for session descriptions)

3:00 – 4:40 pm Social Media Roundtables (see below for roundtable descriptions)

3:00 – 5:00 pm Health & Wellness Pavilion

3:40 – 3:55 pm Power Stage Speaker

4:00 – 4:30 pm Author Signings

5:00 pm Conference Closes

 

Session 1

10:00 am – 11:00 am

Session 2

11:30 am – 12:30 pm

CAREER ADVANCEMENT 201

Leadership in a Multigenerational Workforce: Bridging the Gap to Drive Bottom Line Impact

Moderator: Miki Agrawal, serial social entrepreneur and Forbes 2013 Top 20 Millennials”

Panelist 1: Colleen Brewer, vice president, sales & marketing, Austin American-Statesman

Panelist 2: Debbie Dunnam, SVP, Americas Services Sales, Cisco

Panelist 3: Karen Korellis Reuther, design leader and former creative director at Nike

Using the skills of different generations of workers is critical to increasing business results and bottom line impact. The most effective and successful organizations right now are the ones that foster and leverage a multigenerational workplace to better innovate and gain competitive advantage. This interactive panel will bring together a mix of Gen X and Gen Y leaders to share tools and strategies to help attendees:

  • Understand the value of and better accept different generational perspectives in the workplace (especially as it relates to women);
  • Attract and retain top talent outside of our own pyramid;
  • Engage and mentor the next generation of women leaders;
  • More effectively lead a multigenerational workforce; and
  • Utilize the skills of different generations to leverage individual strengths and achieve organizational strength.

Host: ShaChelle Manning, director of innovation and enterprise integration, Pioneer Natural Resources

Branded by: Austin American-Statesman

CAREER ADVANCEMENT 201

Strategies to Build a Compelling Brand and Attract More Business

Moderator: Karen Korellis Reuther, design leader and former creative director at Nike

Panelist 1: Porter Gale, author, Your Network Is Your Net Worth and former director of marketing, Virgin Airlines

Panelist 2: Tracy Yelencsics, director of global brand, Xerox

Panelist 3: Randi Zuckerberg, former director of marketing, Facebook; founder, Zuckerberg Media & author, Dot.Complicated

Experts from some of the world’s top companies will share their strategies for branding success. How do you communicate your brand’s value in an ever-changing market? Which tools are right for you and which ones should you avoid? How can you use social media to propel your brand? Whether you are launching a new business or branding products and services for a Fortune 500 company, this session will help you build a compelling brand and attract more business.

Host: Carla Piñeyro Sublett, executive director of marketing, Latin America, Dell

Branded by: Dell

CAREER ADVANCEMENT 201

Communicating Effectively for Inclusion: How to Go from Well-Meaning to Well-Doing

Speaker: Vernà Myers, nationally recognized diversity expert & author, What If I Say the Wrong Thing?

We have all had those moments when we feel like we have communicated something carefully, only to be met with blank stares or even worse, ruffled feathers. In this session, Vernà Myers, a nationally recognized expert and author of Moving Diversity Forward, will teach us how to go from well-meaning to well-doing in our efforts to communicate inclusively. From race to gender and generation, Myers brings a wealth of knowledge about effective communication strategies.

Host: Michelle Baden, managing director, corporate and government affairs, United Airlines

Branded by: United Airlines

CAREER ADVANCEMENT 201

Winning From Within: Practical Wisdom for Leading Wisely and Living Well

Speaker: Erica Ariel Fox, J.D., lecturer, Harvard Law School; founding partner, Mobius Executive Leadership; author, Winning From Within; and LinkedIn Influencer

Internationally renowned negotiation and conflict resolution pioneer Erica Ariel Fox offers a forward-thinking approach to leading and living by mastering the “negotiation within.” Fox says that the most important negotiations start from within ourselves, rather than with others. She shares how to master your “inner negotiators” to get more of what you want, improve your relationships, and get better results at work and at home. Using insights from Western psychology, Eastern philosophy and neuroscience, Fox will provide a map for understanding your inner world and offer a method for sorting yourself out. Whether you’re working with a difficult client, trying to get more from your team or developing your highest leadership potential, this workshop will prepare you to lead, live and create lasting change more effectively. Together we will:

  • Learn what it means to “negotiate with yourself”;
  • Recognize four key inner negotiators;
  • Leverage different inner negotiations for distinct results; and
  • Take away simple practices for expanding mindsets and skills

Host: Sandy Hoffman, chief diversity officer, Cisco

Branded by: Cisco

CAREER ADVANCEMENT 101

Your Next and Best Career Move: How to MAKE a Working Identity and Life Plan that Reflects You!

Moderator: Holly Gordon, executive director, 10×10 & producer, Girl Rising

Panelist 1: Allison Dew, VP, global corporate and consumer marketing, Dell

Panelist 2: Trenesa Stanford-Danuser, VP, global communications & strategic alliances, Estee Lauder

Panelist 3: Shirley Franklin, former mayor, Atlanta and visiting professor, LBJ School

In our quest for excellence, shattering the glass ceiling and following a traditional executive career trajectory, women are often sidetracked from a path that may be better suited for their individual strengths or unique passions. Women should and can rise beyond their potential, but not at the expense of their specific skills, talents and expertise. Whether you are looking for a career change, re-entering the workforce after time away, or trying to find the right path for you, this session will help you create and execute your life plan and create the working identity that best reflects you.

Host: Erin Cargile, News and Investigative Reporter, KXAN

Branded by: Dell

CAREER ADVANCEMENT 101

Innovation Uncensored: Ignite your Project, Career and Workplace

Moderator: Natalie Madeira Cofield, president & CEO, Capital City African American Chamber of Commerce & author, The Pursuit of Entrepreneurship

Panelist 1: Emma Johnson, founder, Wealthysinglemommy.com

Panelist 2: Deborah Buresh Jackson, founder, Plum Alley

Panelist 3: Mauria Finley, founder, Citrus Lane

Creativity can’t be forced and everyone hits a wall at times – even seasoned leaders and entrepreneurs. Is your CEO breathing down your neck? Is your top client hovering and waiting for that next big idea? Are your teammates and employees uninspired? While innovation can be elusive at times, there are practical and easy ways to cultivate an innovative and creative workplace that drives bottom line results. This session will explore how you can create a constant exchange of ideas and implement techniques to ignite your project, company and career. Attendees will have the opportunity to learn from successful innovators and entrepreneurs to learn how they generated ideas, fostered a creative environment and ultimately executed.

Host: Tina Dobie, VP, customer experience, WP Engine

PERSONAL DEVELOPMENT

Life at a Crossroads: Finding the Courage to Choose a Different Path

Speaker: Delia Ephron, best-selling author, playwright & screenwriter

Bestselling author, playwright and screenwriter with movies that include: You’ve Got Mail, Hanging Up and Sisterhood of the Traveling Pants and books that include her most recent, The Lion is In, Delia Ephron explores the crossroads of life and offers her insight as to how to find the courage and imagination to take a different path. With humor and grace, she will teach you what you can run from and what is just part of life.

Host: Wendi Aarons, award-winning humor writer and blogger

PERSONAL DEVELOPMENT

Personal Finance: Seven Savvy Ways to Plan a Better Budget

Manisha Thakor, founder & CEO, MoneyZen Wealth Management & author, On My Own Two Feet: A Modern Girl’s Guide to Personal Finance

How financially savvy are you? Wealth management expert Manisha Thakor will share her personal budget philosophies for achieving financial security. Attendees will learn how to incorporate those strategies into a budget that works for them and keeps spending on track.

Host: Kelly Livers, regional branch executive, Charles Schwab

Branded by: Charles Schwab

PERSONAL DEVELOPMENT

Health and Wellness: 5 Seconds to a Healthier and Happier You

Speaker: Mel Robbins, relationship expert, best-selling author and host, A&E’s Monster In-Laws

Radio host, TV personality and Common Sense Activist Mel Robbins will introduce you to the “5 Second Rule.” She will offer tools and tips for how you can make easy changes to improve your daily routine – including sleep, diet, exercise, sex and managing your to-do lists and inboxes. Using a great blend of humor and practical advice, you will walk away ready to change your life, take control and be healthier and happier – in 5 SECONDS FLAT.

Host: Norine Yukon, UnitedHealthcare

Branded by: UnitedHealthcare

PERSONAL DEVELOPMENT

How to Use Body Language to Influence Human Behavior and Enhance Your Presence

Speaker: Janine Driver, lie detector expert and NY Times bestselling author, You Can’t Lie to Me

Effective application of rapport building and people reading skills are essential to succeed in today’s world. Leaders with presence have the ability to influence others through interpersonal relationships, are open to meeting new people, and can find a way to connect with others. Award-winning “human lie detector” and communications expert Janine Driver will help you better understand the impact of your non-verbal and verbal communications on others. Through use of her cutting-edge new body language strategies you will learn how to read others hidden emotions and build better relationships to ultimately enhance your presence, improve your business impact and expand your networks both in the workplace and in life.

Host: Eileen Silvergleid, founder, Austin Expat

PERSONAL DEVELOPMENT

Driving Social Good and Change Through the Power of the Workplace

Moderator: Sera Bonds, executive director, Circle of Health International

Panelist 1: Laura Huffman, state director, Nature Conservancy Texas

Panelist 2: Sherri Reuland, president, board of directors, Boot Campaign

Panelist 3: Jessica Shortall, director of giving, TOMS Shoes

Through access to networks, employees and customers, the workplace – regardless of size, sector or purpose – has the unique power to act as force multipliers to impact social change and make a difference. This session will explore the various ways that employees and entrepreneurs can use a work or corporate infrastructure to give back, volunteer and make an impact locally, domestically or globally. This session will use experiences from real-life change agents to offer inspiration and advice for how you can engage and make a difference within your workplace. Attendees will explore:

  • How to find out if your company has employee networks dedicated around these initiatives;
  • How to start an initiative if your organization doesn’t already have something;
  • How to you work with your company to ensure that corporate and social responsibility is part of their mission; and How to integrate philanthropy and social responsibility into the mission and financials of your small business

Host: Shannon Wolfson, investigative reporter, KXAN

Branded by: KXAN

PERSONAL DEVELOPMENT

Let’s Pretend This Never Happened – Which Moments in Life Define Us?

Jenny Lawson, award-winning blogger & author, Let’s Pretend This Never Happened

Which moments in life define who we are? Jenny Lawson will help you discover that the most terribly human moments—the ones we want to pretend never happened—are the very same moments that make us the people we are today. And we are better because of them.

Host: Hilda Perez, president and founder, Brinqa

REINVENTION

The Shift: The Moment and Method for Reinvention

Speaker: Tory Johnson, New York Times bestselling author, The Shift, and workplace contributor, “Good Morning America”

Panelist: Sallie Krawcheck, one of the most respected voices on Wall Street

Bestselling author, Good Morning America contributor and entrepreneur Tory Johnson is no stranger to major life changes— having shifted from employee to entrepreneur after a painful firing. With a lifetime of struggling with her weight, Tory felt ashamed of how she looked but could never find the will to change. When a network executive warned her that if she didn’t lose weight her television career could be in jeopardy, Tory experienced something profound: A Shift. She knew she didn’t just want to change, she needed to change. Now, after a second major shift–losing more than 60 pounds in a year–Tory is on a mission to help others change their thinking and achieve a better life. This session isn’t about weight loss – it is designed for anyone struggling to make a big life change, be it professional or personal. Together, Tory and a panel of women will share their personal stories of shifting, and offer valuable lessons and inspiration for taking charge and changing your mindset once and for all. Attendees will:

  • Identify “their defining moment” for reinvention
  • Create a plan to make the shift
  • Understand and make a list of things to sacrifice along the road to shift
  • Learn strategies for self-discipline
  • Create a healthier and happier life

Host: Sarah Palisi Chapin, CEO, Hail Merry

Branded by: Hail Merry

REINVENTION

Stop Networking, Start Connecting: The Power of Who

Speaker: Bob Beaudine, CEO, Eastman & Beaudine, author, The Power of Who

When was the last time you were able to think about your dreams and aspirations? Bob Beaudine, the legendary networking coach, will help you realize that achieving those dreams is not as far away as you think. This session will provide practical tools and strategies to help you spend less time randomly networking and more time using the tools and knowledge you already have to achieve your dreams.

Host: Johnita Jones, Pipeline Risk and Integrity Manager, ExxonMobil

YOUNG WOMEN’S PROGRAM (designed for high school junior and senior girls)

Your Guide to Getting Respect and Handling Tough Relationships

Speaker: Jessica Baker, founder, Respect RX

No matter what you’ve been through, the good news is that true respect starts on the inside. In this interactive session, learn the secrets featured by CNN, USA Today, Glamour, and Teen Vogue to getting the life, relationships, work and health you want. The Respect Basics will show you how to finally make self-respect the foundation of your decisions, self-care, relationships and leadership path.

Host: Tracy Carmen-Jones, president, WaterLight Group

YOUNG WOMEN’S PROGRAM (designed for high school junior and senior girls)

Viewing and Discussion of Girl Rising

Speaker: Holly Gordon, executive director, 10×10 & producer, Girl Rising

The 2013 movie, Girl Rising, took us by storm and opened our eyes to the plight of girls around the world. In this session, Girl Rising producer Holly Gordon will share poignant moments from the film and lead a discussion about how access to an education can change lives.

Host: Mary Haskett, CEO, BeehiveID

HEALTH & WELLNESS PAVILION POWER STAGE SESSIONS

8:00 am – 8:15 am
Natural Ways to Increase Your Metabolism
Speaker: Mario Mendias, founder, My Fit Foods

12:35 pm – 12:50 pm
Maintaining your Diet in the Workplace, on the Road and at Home
Speaker: Kylie Bentley, Central Texas Regional Dietician, HEB

3:00 pm – 3:35 pm
Patient Education on Fibromyalgia with a Focus on a Prescription Treatment Plan
Speaker: Randall J. Wright, M.D., diplomat, American Board of Sleep Medicine; diplomat, American Board of Psychiatry and Neurology

3:40 pm – 3:55 pm
The Heart of Women’s Health
Speaker: Dr. Caitlin M. Giesler, cardiologist & director, Women’s Heart Program, Seton Heart Institute

4:00 pm: RAFFLE DRAWING

3:00 PM – 4:00 PM | EXPERT EXCHANGE SESSIONS

Expert Exchange sessions provide attendees with the opportunity to gather with peers in a smaller setting to learn from experts. These sessions are discussions focused on sharing best practices and lessons learned around career or personal development topics. In addition to valuable knowledge sharing, they provide a great peer networking opportunity. Expert exchange sessions are designed to be intimate; therefore capacity will not exceed 150 participants. Seating is first-come, first-served, and doors will close once we reach capacity.

What follows are the current list of confirmed sessions and speakers. Please check back soon for new confirmations.

Encore Session: Winning From Within: Practical Wisdom for Leading Wisely and Living Well

Speaker: Erica Ariel Fox, J.D., lecturer, Harvard Law School; founding partner, Mobius Executive Leadership; author, Winning From Within; and LinkedIn Influencer

Internationally renowned negotiation and conflict resolution pioneer Erica Ariel Fox offers a forward-thinking approach to leading and living by mastering the “negotiation within”. Fox says that the most important negotiations start from within ourselves, rather than with others. She shares how to master your “inner negotiators” to get more of what you want, improve your relationships, and get better results at work and at home. Using insights from Western psychology, Eastern philosophy and neuroscience, Fox will provide a map for understanding your inner world and offer a method for sorting yourself out. Whether you’re working with a difficult client, trying to get more from your team or developing your highest leadership potential, this workshop will prepare you to lead, live and create lasting change more effectively. Together we will:

  • Learn what it means to “negotiate with yourself”;
  • Recognize four key inner negotiators;
  • Leverage different inner negotiations for distinct results; and Take away simple practices for expanding mindsets and skills


Expert Exchange 1: Connecting vs Networking
Speaker: Porter Gale, author, Your Network Is Your Net Worth

In our new economy, connections are a powerful currency. Relationships are the secret to greater success, wealth and happiness. In this session, Porter Gale will guide you how to become a high net worth individual–teaching you how to become rich in relationships and connections.


Expert Exchange 2: Balanced Healing: Exploring Alternative Approaches to Your Health (CTCA)
Speaker: Dr. Laurence Altshuler, board-certified internist, Cancer Treatment Centers of America

There are many treatments and products available to treat illness and injury, but how do you know which really work, which are the most effective and how you can get the best treatment? In this interactive session, Dr. Althuser will discuss which of these approaches are the most effective, least costly and can get you on track to a balanced approach to healing.


Expert Exchange 3: REACT

Speaker: Dahna Hull, vice president & general manager of AT&T Mobility, South Texas

Join Dahna Hall as she shares REACT, an interactive presentation that will outline strategies for success within your team environment. She will help you work through the issues we face as part of a team, such as communication, accountability and trust and advises us how we should lean in to assignments that we may initially shy away from.


Expert Exchange 4:
Success Codes for Professional and Personal Leadership
Moderator: Lynn D. Tinney, director, strategy and planning, Americas Services Sales, Cisco

Speakers: Debbie Dunnam, senior vice president, Americas Services Sales, Cisco
Sandy Hoffman, chief diversity officer, Cisco
Sridevi Rao, business development director, Cisco Services

What strategies will help propel you toward professional successes and personal satisfactions? Leaders from Cisco will share what rules they’ve personally lived by to guide them through the rough waters of the technology market and sustained success. Learn what changes you can make to your daily work life to master the demands of large organizations, deliver impact to the business and leadership of others.  You will be sure to walk away with a few thoughts you can immediately bring back to your work day and accelerate your own success.


Expert Exchange 5: Dot Complicated

Speaker: Randi Zuckerberg, former director of marketing, Facebook; founder, Zuckerberg Media & author, Dot.Complicated

Technology has changed virtually every part of our lives: how we interact with friends and family, how we raise our children, how we announce major life news, how we find love, and how we manage our careers. Social norms and etiquette are changing constantly as we get used to life with smartphones, 24/7 access to one another, and more emails than one person could ever humanly respond to. Things have definitely gotten more fun and efficient, but also much more complicated. Randi Zuckerberg will help you sort through the noise to help find the “new normal.”
Expert Exchange 6: Stand and Shift
Speaker: Tracy Carmen-Jones, president, WaterLight Group

Leadership expert Tracy Carmen-Jones will help you understand the role that perspectives and assumptions play
in professional conversations. Session attendees will learn how to identify their default orientation and gauge the
impact of shifting perspectives to generate better results and more effective interactions. This session is targeted
for newer professionals who are interested in building self-awareness and being enabled to fully participate and
contribute at work.

 

LOCAL LEADER MEET-UPS

Take advantage of this once-in-a-lifetime opportunity to get one-on-one advice from some of Austin’s leading women by asking a question about your career and community. Local Leaders will be available to meet in the exhibit hall during designated networking breaks. You do not need to sign up in advance –this is first-come, first-served, and we have plenty of time to get your questions answered!

What follows are the current list of confirmed local leaders. Please check back soon for new confirmations and meetup times.

12:30 – 1:00 pm
Wendi Aarons, award-winning humor writer and blogger
Vernetta Freeney, editor in chief, VernettaFreeney.com
Laura Huffman, state director, Nature Conservancy Texas
Hilda Perez, founder and president, Brinqa
Jessica Shortall, director of giving, TOMS Shoes

3:00 – 3:30 pm
Sera Bonds, executive director, Circle of Health International
Mary Haskett, co-founder and CEO of BeehiveID
Shannon Wolfson, investigative reporter, KXAN
Lisa Hickey, marketing director, C3 Presents
ShaChelle Manning, director of innovation and enterprise integration, Pioneer Natural Resources

3:30 – 4:00 pm
Dr. Sherri Reuland, president, board of directors, Boot Campaign
Natalie Madeira Cofield, president & CEO, Capital City African American Chamber of Commerce & author, The Pursuit of Entrepreneurship
Tina Dobie, VP, customer experience, WP Engine
Sarah Palisi Chapin, CEO, Hail Merry

SOCIAL MEDIA PAVILION (3:00 pm – 5:00 pm)

ROUNDTABLES:

Led by an expert facilitator, roundtables offer an informal and intimate setting to share best practices around a focused and specific social media topic. Roundtables are discussion-based and will not feature a formal presentation. We encourage attendees to come with questions. Each roundtable will be offered a total of three times to allow attendees the opportunity to participate in multiple discussions on different topics. Roundtables will take place at the following times within the Pavilion area:

3:00 pm – 3:30 pm
3:35 pm – 4:05 pm
4:10 pm – 4:40 pm

Roundtable 1: Social Media at Mid-Life: A Crash Course to Learn the Basics
Speaker: Brittany Highland, founder and editor, The Austinot                 

Do you freeze up when someone mentions Facebook, Twitter, LinkedIn, Pinterest or Instagram? Do wish you knew more about all of the mobile “apps” you hear about? Here’s your chance to become more socially savvy. We will explore how you can be more comfortable joining the conversation in the digital age. You will learn about the basics, and leave with some simple – and fun – tools and tactics to help you better navigate and communicate in the online world.

Roundtable 2: Marketing Your Blog
Speaker: Vernetta Freeney, editor-in-chief, VernettaFreeney.com

Do you have a passion and want to write about it? This discussion will help you channel that passion and learn the basics of blogging. Vernetta Freeny, award-winning blogger and founder of Women are Gamechangers, shares practical strategies for taking your blog to the next level so you can not only follow your passions, but can turn it into a career (and maybe even make a paycheck doing it)!

Roundtable 3: Building Your Brand with Facebook & Twitter
Speaker: Wendi Aarons, award-winning humor writer and blogger

Not sure how to best utilize Facebook and Twitter for your business? Wendi Aarons will share best practices and teach the basics for using both platforms as well as offer practical tips for engaging and attracting audiences.

Roundtable 4: Marketing Your Small Business Online
Speaker: Nettie Reynolds, founder, NettieInk.com

Here’s the fact: women who get and leverage online marketing have the highest profits, the best customers and a business that makes money 24/7. At this roundtable, Nettie Reynolds shows you, step-by-step, how to package, position and sell your products and services using modern tools of online entrepreneurship.

Roundtable 5: Tips, Tricks and Tools of Google+ and Google Hangouts
Speaker: Bryn Harrington, strategy and communications consultant

Are you one of many who are interested in learning this new platform, but haven’t had the time to figure it out? Join Brynn Harrington as she walks you through this increasingly popular social media platform and shows you why it is a great tool for building your network, connecting with customers and simply meeting new people.

Roundtable 6: The Down and Dirty of Branding via Social Media
Speaker: Becky Arreaga, president & partner, Mercury Mambo

Have you defined your brand(s)? Is your personal brand the same as your career brand? Do you want them to converge or be separate entities? This roundtable will help you determine what your brand looks like, how to effectively communicate that to others and how to best present yourself online.

Roundtable 7:  How to Maximize Your LinkedIn Presence
Speaker: Christina Linnell, social media consultant

How do you whip your LinkedIn profile into shape, making it stand out from the rest? Attend this roundtable and learn how to create a compelling headline, use the right keywords, and navigate endorsements and recommendations, among many other strategies for success.

Roundtable 8: Who Gives a Tweet?
Speaker:
Lani Rosales, COO, AGBeat

This discussion will explore why and how Twitter is relevant for everyone and every business. Learn tips to make it easier and more rewarding to use Twitter.

 

 

 

 




©2014 Texas Conference for Women | 501(c)(3) Federal Tax ID # 74-2947735|
 

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