Allison Knaupe leads client strategies for Hill + Knowlton Strategies’ digital and creative offerings. The group specializes in three areas: corporate reputation, issue advertising campaigns and online advocacy. Using both traditional and digital media strategies, Knaupe has led the firm’s development of advanced capabilities for large-scale integrated campaigns that persuade constituencies to act. Building on more than 20 years of experience, Knaupe manages teams that have implemented successful strategies for developing the corporate image of clients and shaping public opinion in fields as diverse as telecommunications, energy, health care, technology and sports marketing. She was a regional marketing director for one of the nation’s largest home builders, managing the marketing, advertising and media efforts for project developments. Earlier, Knaupe was an account executive with an advertising agency specializing in consumer product marketing and Hispanic target marketing.
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