Charlotte Beers has combined her business insight with an innate Southern charm to become highly successful in the competitive world of advertising and marketing. Beers was named “The Most Powerful Woman in Advertising” and was called “the Queen of Madison Avenue.” Featured on the cover of Fortune Magazine and Business Week Magazine as one of the most powerful women in America, her mantra of the difference between products and brands revolutionized major ad campaigns, bringing unprecedented success to her clients and the advertising agencies she managed. Beers began her career in advertising as an account executive at J. Walter Thompson Advertising, becoming the first female senior vice president in the firm’s history. From there, Beers was called to bring her skills to Tatham-Laird & Kudner as CEO and then as Chairman/CEO of Ogilvy & Mather Worldwide. Harvard Business School and many other universities still teach a case study on Beers’ success at Ogilvy & Mather, titled “Charlotte Beers at Ogilvy.” From 2001 to 2003, she served as Undersecretary of State for Public Diplomacy & Public Affairs, taking on the task of bringing Brand America to the world, with special focus on the Middle East. For her service, Beers was awarded the Distinguished Service Medal, the State Department’s highest honor. Beers’ additional accolades include the “Legend in Leadership Award” from the Yale School of Management, being named one of Glamour Magazine’s “Women of the Year,” the Sara Lee Frontrunner Award and the esteemed Matrix Award from the New York Women in Communications. Beers was also inducted into the Advertising Hall of Fame in 2009. She currently serves on the board of Martha Stewart Living Omnimedia and conducts seminars throughout Europe and the United States called “The X Factor,” “X” representing the potential of women to lead.
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Charlotte Beers, former chairman and CEO of Ogilvy & Mather and former Undersecretary of State, speaks to attendees during the opening keynote... Read more...