Maribel Sierra is director of the Social Media Services Group at Dell, where she is tasked to bring customers social business solutions to meet their needs. She previously led Dell’s Social Media Listening and Engagement Strategy, which included the build of their Social Media Listening Command Center. Sierra has served for ten years at Dell across multiple roles, including operations, supply chain and call center. Her experience leading through Global organizations, influencing strategy and direction through a matrix organization and her strong process-oriented training have been instrumental to help embed social media listening throughout the fabric of Dell. Sierra has been recognized in multiple publications, such as Forbes, Mashable and ZDNet and her work on Dell’s Social Media Listening Command Center won her the Open Leadership award from Altimeter, Bee Awards, the CeBit Innovation Award in Australia and others.