Sheila Scarboroughsm

Sheila Scarborough is a writer and speaker specializing in tourism, travel and social media. She’s written for many blogs and print publications and is also a certified Navy Master Training Specialist, with years of experience as an instructor. A 2010 Austin American-Statesman Texas Social Media award winner and 2011 Clarion communications award winner, Scarborough trains and speaks regularly about social media to a variety of audiences including journalists, public relations and marketing professionals, tourism and economic development experts and meeting planners. Along with Becky McCray, Scarborough co-founded Tourism Currents, which offers online and in-person training in social media for tourism, hospitality and economic development professionals. She serves on the national board of directors and the Professional Development and Tech Resources committee for the AWC (Association for Women in Communications) and she’s the chair of Freelance Austin. She also founded and runs #awcchat, a weekly online Twitter chat about a variety of communications topics, open to both AWC members and non-members. A US Navy veteran who is married with two children, Scarborough is an NHRA drag racing fan because there’s one winner, one loser and no whining.