CARLA PIÑEYRO SUBLETT is senior vice president and chief marketing officer for Rackspace. All of her work, in marketing, sales, and non-profit organizations, is fueled by an unwavering commitment to make a difference in the lives of the people that she works with, the customers she serves and the community that she lives in. In her current role, she is responsible for Rackspace’s global marketing strategy, from branding to demand generation. It’s important to her that customers understand the unique value Rackspace provides in the enterprise cloud market. With her background in architecture and design, in addition to more than 15 years of sales and marketing leadership experience, she understands how important it is to focus on simplicity and usability when building a market strategy.
Change does not happen overnight. It takes patience and persistence to make a difference. As a leader, this means asking the tough questions, pushing beyond limiting beliefs, and exploring new opportunities. Her belief is, when you build a strong foundation and articulate your vision clearly so your team knows where you’re going, you can achieve results far beyond even your own expectations.
Throughout her career, she has experienced first-hand the power of mentorship and now actively pays it forward as a mentor and board member of The Thinkery, Austin Community Foundation and Texas Conference for Women and became a Henry Crown Fellow in 2016/
Prior to Rackspace, Sublett distinguished herself in several leadership roles in sales and marketing at Dell. Most recently, she served as executive director of marketing for Dell Latin America, where she managed all facets of marketing through all channels: digital, offline, retail and value-added resellers. In this role, she helped drive record pipeline and conversion metrics in the region, while doubling marketing’s contribution to the business. While at Dell, she was named one of the Top 50 Influential Hispanics by HispanicBusiness.com, and was given the Young Hispanic Corporate Achiever award by the Hispanic Association of Corporate Responsibility.