Roundtable 9 | Adapting to Change & Measuring Success in Your Social Media Outreach

Speaker: Amy Loesch, VP, consumer marketing, RetailMeNot

The social media landscape is rapidly changing. In this fast-paced environment, how do you keep your social media efforts effective and on the cutting edge? From leveraging influencers to harnessing new advances such as Facebook Live and vertical video, consumer marketer Amy Loesch will lead a discussion on the latest trends and how to measure success to make social an integral part of your media strategy.