Blog Archives

Additional roundtables will be added here as they are confirmed!

Roundtable 5 | Create Influence with Instagram

Instagram has become the app of choice for many looking to promote their business, blog or passion. Find out how to use this image based social network to connect and engage personally and professionally. Whether you are corporate, small business or a non-profit, you will leave inspired with ideas on how to propel your work forward. Be sure to bring your smartphone and be ready to dive in! Speaker: Connie … [ more ]

Roundtable 4 | Leverage your Social Media to Impact Traditional Media

Social media is the primary hub for many PR efforts as both the content you post and the content others post on social can generate media coverage for your brand or business. How do you take it one step further and inspire the traditional media to cover your story? Emmy-award winner Gaby Natale will share her suggestions for getting the attention of overworked and overwhelmed media professionals. Whether you are … [ more ]

Roundtable 3 | Turn your Blog into Your Business

You love blogging about your passion and have built a following. Your blog has started to build traffic, attract new readers and is receiving increasing attention. So, how do you take the next step to monetize your content and create an actual business? This roundtable will explore your options from sponsored content and affiliate programs to advertising sales so that you can make the transition without losing your readers’ trust. … [ more ]

Roundtable 2 | Video 101: The Ultimate Guide to Creating Social Video that Drives Results

With 8 billion views every day, social video is becoming an essential, non-negotiable tool for us to connect with our audiences and customers as creatives, bloggers, and businesses. In this session, VideoPop founder Andrea Corson will teach you how social video can help your brand, blog or business (no matter the size of your budget!), which platforms are right for you, and the tools and strategies needed to create effective … [ more ]

Roundtable 1 | Snapchat: Use this “Living in the Moment” App to Brand Your Business

Snapchat reaches more than 40% of 18-34 years olds in the U.S. on a daily basis, so there is no doubt that to be a savvy social media marketer, you need to be using this tool.  But how do you promote yourself or your business on this disappearing media app? Join this roundtable to get familiar with this platform, explore marketing and branding stories from organizations utilizing this tool and … [ more ]

Roundtable 9 | Adapting to Change & Measuring Success in Your Social Media Outreach

Speaker: Amy Loesch, VP, consumer marketing, RetailMeNot The social media landscape is rapidly changing. In this fast-paced environment, how do you keep your social media efforts effective and on the cutting edge? From leveraging influencers to harnessing new advances such as Facebook Live and vertical video, consumer marketer Amy Loesch will lead a discussion on the latest trends and how to measure success to make social an integral part of … [ more ]

Roundtable 8 | Using Social Media to Sell More Efficiently

Speaker: Brandy Pham, co-founder and CCO, Planoly and founder, BrandyPham Jewelry Using social media to brand your business and sell online is nothing new, but what if you could create those posts and make those sales in less time? Jewelery designer Brandy Pham saw the need for a tool to help e-commerce-based businesses streamline their social media and created an app to make it happen on Instagram. Come learn about … [ more ]

Roundtable 7 | Profitable Social Media

Speaker: Jena Apgar, digital and social media marketer, & founder, BrandDotBlog.com Most of us use social media for some sort of professional marketing or selling. Whether you are a professional selling your experience or brand through LinkedIn or Facebook or an entrepreneur building your business on Instagram or Pinterest, we are all looking for ROI on our social media efforts. But, what is the high value social media that will … [ more ]

Roundtable 6 | Build Your Brand through Social Media

Speaker: Lauren Modery, founder, Hipstercrite Brands used to be just for businesses. Now the key to career longevity is creating new opportunities, embracing challenges and treating yourself as a brand – define your message and expertise, be social, build real relationships, and the elevation of your career or business will begin. This interactive roundtable discussion will explore the powerful ways in which social media networks can help establish your brand … [ more ]

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