Perception is reality more often than not — whether we like it or not. The most successful authors, entertainers, entrepreneurs and corporations have marketing and PR strategies to help them shine and to create the perception they want others to see. You can and should do the same. How do others perceive you? Are you happy with how others perceive you? Now is your chance to create a brand new brand for YOU! Having written marketing and publicity plans for more than 150 New York Times best-selling authors, award-winning branding expert Cindy Ratzlaff and a panel of real-life professionals will share invaluable strategies to help you create your very own publicity plan. Show your manager, your customers or your clients just how talented and invaluable you are. Attend this session and learn how to promote yourself and create a powerful message so that you stand out, get ahead and build the career you want!
Thought Leader: Cindy Ratzlaff, brand evangelist, social media strategist, author and Forbes “Top 30 Women Entrepreneurs to Follow on Twitter”
Panel of Experts:
1. Sara Canaday, author, You — According to Them: Uncovering the Blind Spots That Impact Your Reputation and Your Career @saracanaday
2. Amy Heirman, managing director, talent management, United Airlines
3. Carla Piñeyro Sublett, executive director of marketing, Latin America, Dell @pineyro
4. Michele Ruiz, president and CEO, Ruiz Strategies @micheleruiz01
Host: Vandana Singh, executive director, global customer experience and programs, Dell @dell