Category Archives: Marketing Yourself & Your Small Business

Free Teleclass | What No One Tells You About Negotiating

What No One Tells You About Negotiating Tuesday, January 30, 2018 12:00-12:30 pm Register Now

Posted in Marketing Yourself & Your Small Business, Communication Skills, Negotiating, Teleclass Signups Tagged , |

Bethenny Frankel’s Truths

Many of us think of Bethenny Frankel as the fast-talking, forthright reality TV star with brains and balls to spare. After all, not only did she seize the marketing opportunities of her fame and time on TV, selling books and Skinnybrand cocktails, she then sold the Skinnygirl Margarita brand for a reported $120 million—and kept the licensing rights to the Skinnygirl brand, which she has built into an empire. Yet … [ more ]

Posted in Speaker Articles, Marketing Yourself & Your Small Business, Success & Leadership Tagged , |

2017 Session | Branding Yourself to Achieve your Career Goals

No matter how skilled you are, how experienced, how many years you’ve been in business, or how much you love what you do, if you do not have a commanding presence on every platform and can successfully communicate your story, you will continue to be under-recognized and labor to attract recognition. For women who have taken a non-linear career path or have taken a pause and now want to re-enter, … [ more ]

Posted in Marketing Yourself & Your Small Business, Breakout Session Tagged , , , , |

The New Networking Roadmap: Building the Relationships You Need to Succeed | Podcast

Click Play below to listen.  In this hyper-connected world, where everyone is posting, liking and friending fast and furiously, are you actually leveraging your connections successfully? In this 30-minute teleclass, networking expert J. Kelly Hoey will provide some of her innovative strategies for forming strong relationships—the genuine, long-lasting kind that is mutually beneficial. Master the social tools at your disposal, and never clutter your calendar with dead-end coffee dates and … [ more ]

Posted in Marketing Yourself & Your Small Business, Communication Skills, Networking, Job Advancement, Podcasts Tagged |

Stand Out in the Crowd: Experts from QVC and Zulily Share Insights on How to Differentiate Your Brand

Featuring Rachel Ungaro, Vice President of Apparel Buying, Design and Global Sourcing, QVC, and Lori Twomey, Chief Merchant, zulily QVC’s Rachel Ungaro and zulily’s Lori Twomey know a thing or two about discovering new products and brands. On their watch, QVC has launched and fostered the growth of some of today’s most successful brands, many of which were founded by women, including bareMinerals, Spanx, IT Cosmetics and Lori Greiner, while … [ more ]

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Three Things Men Do in Meetings That You Should Do, Too

If you’re being passed over for promotions by people less qualified than you or not getting jobs you can’t believe you didn’t get, part of the problem could be your self-presentation. “From the way you walk into a room to the tone of your voice, there are nonverbal ways of communicating that you are or aren’t manager material,” says Ruth Sherman, CEO and celebrity speech and media coach and author … [ more ]

Posted in Speaker Articles, Marketing Yourself & Your Small Business, Communication Skills, Job Advancement Tagged , |

5 Things You Need to Know Before Starting Your Own Business

Planoly is Brandy Pham’s first tech startup, but not her first venture. That’s probably why the app for Instagram users already has almost half a million accounts since launching last year. “I’m still on a learning curve, but I definitely applied what I had figured out the hard way when starting a jewelry line,” says Pham, whose rings and necklaces were available at stores such as Henri Bendel and Anthropologie. … [ more ]

Posted in Speaker Articles, Embrace the Unknown, Marketing Yourself & Your Small Business, Transitions Tagged , |

Use Social Media to Raise Your Value at Work

You have your reasons if you don’t post on social media for work. Maybe you’re too busy. Or you wouldn’t know which platform to use—or what to post. Perhaps no one in your industry who is important is following you. Or you’re a private person and you want to keep it that way. Whatever your rationale, personal branding expert Jennefer Witter wants you to know that you’re missing out on … [ more ]

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Stand Out as Manager Material

Pop quiz: What separates the smart and hardworking from the smart and hardworking in leadership roles? Answer: Executive presence, which entails exuding confidence, more so for women than for men, the Center for Talent Innovation has found. Of course, the lack of executive presence, and so confidence, perceived or otherwise, isn’t the only reason there are so few women at the C-level of corporations. “Company policies and practices and gender … [ more ]

Posted in Speaker Articles, Marketing Yourself & Your Small Business, Job Advancement Tagged , |

How to Create Video Ads That Go Viral

By Nicole Story, Vice President of Creative, Poo~Pourri As creative director of Poo~Pourri’s new production company, Number Two Productions, I write and direct our digital video ads. Each gets millions of views, likes and shares on platforms like YouTube and Facebook. In fact, our videos have more than 250 million total views, and counting. When people learn that I write Poo~Pourri ads, they often ask, “How do you create videos … [ more ]

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