Free Teleclass | Make LinkedIn Work for YOU!

Amanda HealyMake LinkedIn Work for YOU!
Tuesday, June 28, 2016
12:00 – 12:30 pm

Eventbrite - Make LinkedIn Work for YOU! (Free Teleclass with Amanda Healy)
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Posted in Marketing Yourself & Your Small Business, Networking, Teleclass Signups Tagged , |

Trade Secrets of a Tech-Savvy Entrepreneur

Stanard, Tiffanie

A word to the wise: If you ever take a meeting with Tiffanie Stanard, make sure you’re fully caffeinated. The marketing and branding strategist and CEO of Prestige Concepts in Philadelphia talks fast, thinks faster—and does what most people consider a full morning’s slate (i.e., sends emails to current, past and prospective clients, updates her to-do list, prepares for meetings and exercises) before she has even arrived at her office. Read More

Posted in Speaker Articles, Marketing Yourself & Your Small Business, Communication Skills, Small Business, Innovation Tagged , |

How to Get Buy-in from Your Boss, Team, Client, Anyone!

Black, JoanneYou don’t have to be in sales to wish you were a good salesperson. After all, every instance of persuasion—whether it’s getting your team to improve its performance or your boss to green-light your proposal—is a form of selling. Being personable and articulate helps, of course. But getting buy-in is more about know-how than natural gifts, says Joanne Black, who has more than 35 years of sales and management experience and is author of Pick Up the Damn Phone: How People, Not Technology, Seal the Deal. Here, her four steps to winning people over to your side: Read More

Posted in Speaker Articles, Life on Your Terms, Marketing Yourself & Your Small Business, Negotiating Tagged , |

Optimize Brand You—and Boost Your Career (with Aliza Licht)

Aliza Licht 270x270Optimize Brand You—and Boost Your Career
Tuesday, October 27th, 2015
12:00-12:30pm CDT

Eventbrite - Optimize Brand You—and Boost Your Career (with Aliza Licht)

In the new workplace, a strong personal brand is key to a successful career. Read More

Posted in Marketing Yourself & Your Small Business, Teleclass Signups Tagged |

Self-Promote without Feeling Like a Show-off

Berger, JonahOf course your work should speak for itself, but you can’t assume it’ll always be heard and appreciated. “People are busy, they don’t have time to pay attention to everything—and sometimes even good work gets overlooked,” says Jonah Berger, Wharton School professor and bestselling author of Contagious: Why Things Catch On. “Don’t over-claim, but also don’t be ashamed to be a good spokesperson for your accomplishments.” Here, Berger’s advice about wielding the megaphone, so you can talk yourself up—and feel good about it. Read More

Posted in Speaker Articles, Marketing Yourself & Your Small Business, Communication Skills Tagged |

How to Duplicate the Viral Success of the ALS Ice Bucket Challenge

Kerry McManama headshotBy Kerry H. McManama

What began several months ago as a challenge among friends has engaged more than 2.4 million people via the power of social media and earned more than $41 million for a worthy cause. Why has the ALS Ice Bucket Challenge gone viral? Here are five key elements you can use to engage and excite people—and duplicate this super-successful cause marketing initiative.

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Posted in blog, Marketing Yourself & Your Small Business, Innovation Tagged |

Beyond Social: Leverage Your Online Networks

Rosales post corporate-social-mediaby Lani Rosales

You’re a top executive, a business leader in your industry and community. You need to use social media, but how are you supposed to engage with your networks without wasting time or becoming a slave to the pinging sound of someone mentioning your Twitter handle online? Read More

Posted in blog, Marketing Yourself & Your Small Business, Communication Skills, Job Advancement Tagged |

Seven Little-Known Tips to Easily Build Thought Leadership in 140 Characters or Less

New Vision Lena West articleOne of the biggest complaints I get about Twitter is the 140-character limitation. Many entrepreneurs feel they don’t have enough space to really share what they want to say. However, others have welcomed the on-board requirement of editing their missives down to the essential thoughts.

This type of self-editing does not come naturally to most, so below are tactics you can use to make leveraging Twitter easier while still getting your point across and underscoring your brand. Read More

Posted in blog, Speaker Articles, Marketing Yourself & Your Small Business, Communication Skills, Success & Leadership Tagged |

How to Separate Your Personal Life from Your Work Life Online

Stacey FergusonSure, you’re into mixed martial arts and music by Lady Gaga – but you’d rather if your boss didn’t know about it! Or maybe you’re miserable on the job and need an outlet to vent, but are paralyzed by the thought of anyone at your workplace finding out. Wanting to keep your personal life, well, personal is a perfectly reasonable aspiration; but is possible in our uber-connected world? Read More

Posted in blog, Marketing Yourself & Your Small Business, Life Balance

Get Your Brand Straight! Lena West Podcast

lena-west-224x300“Have the courage to say what’s on your heart, because I guarantee it’s on the heart of other people.” -Lena West

In this 30-minute “Get Your Brand Straight” podcast, social media expert Lena West explains how to maximize social media to make sure your message is part of your messaging. Click the link below to listen. Read More

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Posted in blog, Conference Sessions, Marketing Yourself & Your Small Business, Podcasts Tagged , |
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