Category Archives: Marketing Yourself & Your Small Business

Seven Little-Known Tips to Easily Build Thought Leadership in 140 Characters or Less

One of the biggest complaints I get about Twitter is the 140-character limitation. Many entrepreneurs feel they don’t have enough space to really share what they want to say. However, others have welcomed the on-board requirement of editing their missives down to the essential thoughts. This type of self-editing does not come naturally to most, so below are tactics you can use to make leveraging Twitter easier while still getting … [ more ]

Posted in blog, Speaker Articles, Marketing Yourself & Your Small Business, Communication Skills, Success & Leadership Tagged |

How to Separate Your Personal Life from Your Work Life Online

Sure, you’re into mixed martial arts and music by Lady Gaga – but you’d rather if your boss didn’t know about it! Or maybe you’re miserable on the job and need an outlet to vent, but are paralyzed by the thought of anyone at your workplace finding out. Wanting to keep your personal life, well, personal is a perfectly reasonable aspiration; but is possible in our uber-connected world?

Posted in blog, Marketing Yourself & Your Small Business, Life Balance

Get Your Brand Straight! Lena West Podcast

“Have the courage to say what’s on your heart, because I guarantee it’s on the heart of other people.” -Lena West In this 30-minute “Get Your Brand Straight” podcast, social media expert Lena West explains how to maximize social media to make sure your message is part of your messaging. Click the link below to listen. Podcast: Play in new window | DownloadSubscribe: Android | RSS

Posted in blog, Conference Sessions, Marketing Yourself & Your Small Business, Podcasts Tagged , |

Stella & Dot CEO Jessica Herrin on Building a Powerful Brand

“Recognize that the only way you’re really going to fail is if you give up.” -Jessica Herrin Jessica Herrin, founder and CEO of Stella & Dot, shared lessons learned in her career path in an online radio conversation with Samantha Ettus, hosted by the Texas Conference for Women. Click the link below to listen to the full 30-minute radio show.

Posted in blog, Conference Sessions, Marketing Yourself & Your Small Business, Success & Leadership Tagged , , |

Marketing Your Empathy, Vision and Understanding

Shot on-site at our 2013 Conference, speaker Mel Robbins, CNN and HLN legal and political contributor and founder of Inspire52.com, discusses the challenges that women face in the workplace, including learning to speak up and set boundaries. Listen to her advice about how to promote your skills to those around you here.

Posted in Marketing Yourself & Your Small Business Tagged |

The Power of Pinning: Using Pinterest to Build Your Professional and Personal Brand

by Lisa Kalner Williams Have you heard that you “should be on Pinterest” but haven’t the foggiest idea how pinning and repinning will help your brand? Let me help. Demonstrate your expertise Pinterest’s visual emphasis gives you an unparalleled opportunity to curate images that show your work in action. Take that to heart when you pin. If you’re a baker, upload images of your best confections. Do you help women … [ more ]

Posted in blog, Marketing Yourself & Your Small Business, Communication Skills Tagged , , |

Free Teleclass with Lena West: Get Your Brand Straight

Join us Feb. 18 for a free teleclass with Lena West, the leading expert on how women entrepreneurs can monetize social media. Get Your Brand Straight: How to Maximize Social Media to Make Sure Your Message Is Part of Your Messaging Tuesday, Feb. 18 from 12:00 pm to 12:30 pm CST REGISTER HERE

Posted in Marketing Yourself & Your Small Business, Teleclass Signups Tagged , |

Free Online Event with Jessica Herrin: Building a Powerful Brand That Makes a Difference

Join us Feb. 12 for a high-energy conversation on branding between Jessica Herrin, CEO & founder of Stella & Dot and host Samantha Ettus! The Power of Us: Building a Brand That Makes a Difference Wed., Feb. 12 from 11:00 pm to 11:30 pm CST REGISTER HERE

Posted in Marketing Yourself & Your Small Business, Teleclass Signups Tagged , |

Make the Most Out of Networking: “Office Hours” Recap

Networking is often viewed as a daunting task that requires you to dress up, attend events (often beyond regular work hours), hand out business cards and hope to not say the wrong thing. It doesn’t have to be like that! This 30-minute broadcast of the Texas Conference for Women’s online radio show “Office Hours” discusses networking as an attitude AND way of life. Scroll down to listen.

Posted in blog, Conference Sessions, Marketing Yourself & Your Small Business, Communication Skills, Networking

Master the Art of Instant Connections: Mel Robbins

Do you hate networking events? Then turn them into a game with a friend, says Texas Conference for Women speaker Mel Robbins in our 25-minute teleclass. Challenge yourselves to meeting a specific goal before you go, for example, collecting 10 business cards. When networking, scan the room to find people to whom you are drawn. Follow your gut, and go talk to them! Compliment them on their blouse/shoes/pin, or just … [ more ]

Posted in blog, Conference Sessions, Career, Speaker Articles, Marketing Yourself & Your Small Business, Communication Skills, Networking, Teleclass Signups, Podcasts Tagged |
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