How to Duplicate the Viral Success of the ALS Ice Bucket Challenge

Kerry McManama headshotBy Kerry H. McManama

What began several months ago as a challenge among friends has engaged more than 2.4 million people via the power of social media and earned more than $41 million for a worthy cause. Why has the ALS Ice Bucket Challenge gone viral? Here are five key elements you can use to engage and excite people—and duplicate this super-successful cause marketing initiative.

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Posted in blog, Marketing Yourself & Your Small Business, Innovation Tagged |

Beyond Social: Leverage Your Online Networks

Rosales post corporate-social-mediaby Lani Rosales

You’re a top executive, a business leader in your industry and community. You need to use social media, but how are you supposed to engage with your networks without wasting time or becoming a slave to the pinging sound of someone mentioning your Twitter handle online? Read More

Posted in blog, Marketing Yourself & Your Small Business, Communication Skills, Job Advancement Tagged |

Seven Little-Known Tips to Easily Build Thought Leadership in 140 Characters or Less

New Vision Lena West articleOne of the biggest complaints I get about Twitter is the 140-character limitation. Many entrepreneurs feel they don’t have enough space to really share what they want to say. However, others have welcomed the on-board requirement of editing their missives down to the essential thoughts.

This type of self-editing does not come naturally to most, so below are tactics you can use to make leveraging Twitter easier while still getting your point across and underscoring your brand. Read More

Posted in blog, Speaker Articles, Marketing Yourself & Your Small Business, Communication Skills, Success & Leadership Tagged |

How to Separate Your Personal Life from Your Work Life Online

Stacey FergusonSure, you’re into mixed martial arts and music by Lady Gaga – but you’d rather if your boss didn’t know about it! Or maybe you’re miserable on the job and need an outlet to vent, but are paralyzed by the thought of anyone at your workplace finding out. Wanting to keep your personal life, well, personal is a perfectly reasonable aspiration; but is possible in our uber-connected world? Read More

Posted in blog, Marketing Yourself & Your Small Business, Life Balance

Get Your Brand Straight! Lena West Podcast

lena-west-224x300“Have the courage to say what’s on your heart, because I guarantee it’s on the heart of other people.” -Lena West

In this 30-minute “Get Your Brand Straight” podcast, social media expert Lena West explains how to maximize social media to make sure your message is part of your messaging. Click the link below to listen. Read More

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Posted in blog, Conference Sessions, Marketing Yourself & Your Small Business, Podcasts Tagged , |

Stella & Dot CEO Jessica Herrin on Building a Powerful Brand

jessica herrin photo“Recognize that the only way you’re really going to fail is if you give up.” -Jessica Herrin

Jessica Herrin, founder and CEO of Stella & Dot, shared lessons learned in her career path in an online radio conversation with Samantha Ettus, hosted by the Texas Conference for Women. Click the link below to listen to the full 30-minute radio show. Read More

Posted in blog, Conference Sessions, Marketing Yourself & Your Small Business, Success & Leadership Tagged , , |

Marketing Your Empathy, Vision and Understanding

Shot on-site at our 2013 Conference, speaker Mel Robbins, CNN and HLN legal and political contributor and founder of Inspire52.com, discusses the challenges that women face in the workplace, including learning to speak up and set boundaries. Listen to her advice about how to promote your skills to those around you here.

Posted in Marketing Yourself & Your Small Business Tagged |

The Power of Pinning: Using Pinterest to Build Your Professional and Personal Brand

by Lisa Kalner Williams

Have you heard that you “should be on Pinterest” but haven’t the foggiest idea how pinning and repinning will help your brand? Let me help.

Demonstrate your expertise

Pinterest’s visual emphasis gives you an unparalleled opportunity to curate images that show your work in action. Take that to heart when you pin. If you’re a baker, upload images of your best confections. Do you help women with physical fitness? If clients let you, pin their most striking before and after photos. Read More

Posted in blog, Marketing Yourself & Your Small Business, Communication Skills Tagged , , |

Free Teleclass with Lena West: Get Your Brand Straight

lena-west-224x300Join us Feb. 18 for a free teleclass with Lena West, the leading expert on how women entrepreneurs can monetize social media.

Get Your Brand Straight: How to Maximize Social Media to Make Sure Your Message Is Part of Your Messaging

Tuesday, Feb. 18 from 12:00 pm to 12:30 pm CST

REGISTER HERE Read More

Posted in Marketing Yourself & Your Small Business, Teleclass Signups Tagged , |

Free Online Event with Jessica Herrin: Building a Powerful Brand That Makes a Difference

jessica herrin photoSamantha-Ettus-2013-120x120Join us Feb. 12 for a high-energy conversation on branding between Jessica Herrin, CEO & founder of Stella & Dot and host Samantha Ettus!

The Power of Us: Building a Brand That Makes a Difference
Wed., Feb. 12 from 11:00 pm to 11:30 pm CST

REGISTER HERE Read More

Posted in Marketing Yourself & Your Small Business, Teleclass Signups Tagged , |
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