Allison Dew

Dew, Allisonsm

Allison Dew is an accomplished marketing executive with significant experience in online, integrated cross-discipline global marketing, brand and marketing strategy, customer research and marketing analytics. Dew is currently the vice president of global brand and end user computing integrated marketing at Dell. She joined Dell in 2008 to build the global customer research function and has been an integral part of Dell’s brand and marketing transformation, driving a renewed emphasis on customer understanding, brand and reputation focus and integrated marketing.  Dew joined Dell from Microsoft, where she held a variety of marketing roles including running MSN marketing, running brand and advertising for Windows and leading community and marketing initiatives on Microsoft.com.  Dew holds an M.B.A. from the Wharton School, an M.A. in international studies from the University of Pennsylvania with a concentration in East Asian studies, and a B.A. in French and Japanese from the University of Pennsylvania. She speaks Japanese and French and has been a passionate advocate for customer-focused, global marketing throughout her career. @AllieDewSays

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