Anna Baker

ANNA BAKER the director of global merchandising strategy and category development with QVC. In this role, Baker and her team are responsible for supporting the global merchandising assortment strategies across all categories in the US, UK, Italy, France, Germany, Japan and China. At QVC, the merchandising assortment and category development team drives category growth, leverages brands that are proprietary to QVC, and introduces new brands across the entire QVC portfolio. Baker and team also lead the critical strategy of product discovery for the US market, helping entrepreneurs launch their products at QVC. Baker joined QVC in 2009 as a merchandising trainee and quickly moved throughout the organization with increasing responsibilities, most recently as a buyer in the fast-paced Beauty division for QVC. Baker earned her bachelor’s degree in finance and Spanish from the Susquehanna University. @qvc

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