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Becky Arreaga

2014 Speaker

Becky Arreaga is agency president of Mercury Mambo. Along with her business partners Liz Arreaga (also her sister) and Lynn Currie, Arreaga formed the Hispanic marketing agency in 1999. Headquartered in Austin, TX, Mercury Mambo specializes in developing targeted shopper, experiential and digital campaigns designed to drive sales at the point “Where Commerce & Culture Collide!” Current clients include Blue Cross Blue Shield of Texas, Fiesta San Antonio Commission, Glazer’s Distributors – Casillero del Diablo Wine, People en EspaƱol Festival, Teasdale Quality Foods and Vilore. Arreaga currently serves on the National board of directors of the College of Mass Communications at Texas Tech University and the board of directors for the United Way for a Greater Austin. Arreaga earned a B.A. from Texas Tech University and an M.A. in advertising at The University of Texas at Austin. @beckyarreaga