Dianne Hirsch

Hirsch, Diannesm

DIANNE HIRSCH is the director of product marketing with Cisco’s Data and Analytics Business Group. She leads marketing efforts across four business units and a platform entity for data and analytics, integration and automation processes and cloud and managed services offers. In her current role, Hirsch continues to develop and deliver strategic marketing and go-to-market activities to increase growth, expand portfolio footprint and integrate brand messaging and positioning. Hirsch led marketing for Cisco’s acquisitions of SolveDirect and Composite Software and played a critical role throughout the announcement and launch of the company’s data and analytics strategy and product portfolio. Hirsch has held various strategic marketing and communications positions with companies that include USAA, BMC Software, Compaq and Omron.  She has also served a number of Austin Ventures start-ups in the Austin, Texas area as a strategic marketing executive and consultant. Recognized for industry knowledge in both technology and consumer markets, she is a member of Women in Communication, the American Marketing Association, the Public Relations Society of America, Women in Technology and the International Association of Business Communicators. Hirsch is a graduate of the University of Texas, Austin with a B.S. in organizational communications. @cisco

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