Magatte Wade

MAGATTE WADE is passionate about entrepreneurship and creating high-end retail brands based on diverse African traditions that change the perception of Africa. Wade is the founder and CEO of Tiossan, a high-end skin care products line based on indigenous Senegalese recipes and ingredients. Tiossan commits ten percent of profits to the creation of innovative schools in Senegal designed to developing the next generation of Senegalese genius. Previously, she founded Adina World Beverages, with African-inspired drinks sold throughout the United States at retailers including Whole Foods and Wegmans. Wade writes for The Guardian, The Huffington Post and Barron’s. She was named a Young Global Leader by the Davos Global Economic Forum as well as one of the “20 Youngest Power Women in Africa” by Forbes in 2011. In 2014 she was featured on the cover of Forbes Afrique for being the person in Francophone Africa having the greatest positive impact on the future. In 2014 she received the award for the “leading Woman in Wellness” from the Global SPA and Wellness Summit. She serves on the board of ASNAPP and the SEED Academy (Sports for Education and Economic Development).  She also serves on the advisory board of the Whole Planet Foundation, the private foundation of Whole Foods Market. @magattew