NICOLE STORY is the VP of creative at Poo~Pourri and the writer and director of their in-house production company, No. 2 Productions. There, she fulfills the creative vision and oversees the development of the multi-million dollar brand. Story is a hands-on thinker and creator who attributes her meteoric rise to her curiosity, creativity, and work ethic. In three years she rose from marketing director to vice president of creative at Poo~Pourri. As a creative director, she joins a small group of women who hold that job title in the U.S. Story is breaking the glass ceiling, and she’s achieved all of this before her 30th birthday. Her work has been recognized by Creativity, AdWeek, Huffington Post, Buzzfeed, Mashable and more. Awards for her work include Communication Arts Award of Excellence, Super Bowl Sound Award, AMA Marketer of the Year, and The A-List Hollywood Award for Best Writing: Comedy. Poo~Pourri’s direct conversion videos have over 250 million views.