Suzy Bátiz

Batiz, Suzysm

SUZY BÁTIZ is the inventor, founder and CEO of Poo~Pourri. She is an expert in entrepreneurial intuition. A serial entrepreneur, she created an exponentially growing enterprise worth $300 million without borrowing a dime or enlisting a single investor. After the dot-com boom left Bátiz with a busted start-up, she turned her love of aromatherapy into a way forward. In 2006, she used this expertise with essential oils to develop a revolutionary before-you-go toilet spray that creates a protective barrier on the water’s surface, trapping odors below. She combined this knowledge and passion to ensure Poo~Pourri formulations are eco-friendly using natural compounds and essential oils derived from plants, spices, flowers and fruits. The entire line is free of harsh chemicals, parabens, phthalates, aerosol, formaldehyde, petroleum distillates, ethanol and benzene. Bátiz is driven by three words:  liberate, transform and empower. She brings the power of this process to her own life, and strives to share it with as many women as she possibly can through her lectures and workshops. She is the recipient of the Gift For Life’s Norman Glassbert Trailblazer award supporting HIV/AIDS prevention, treatment and education, the 2013 Edison Award, and the 2014 People’s Choice Webby. @suzybatiz @poopourri

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