TX M.I.L.K. (Texas Mom I’d Like to Know) co-founders, Lauren Bayne and Claire Jordan, began their careers as advertising copywriters at GSD&M in Austin. After many years writing and producing print, radio and TV commercials for a variety of national brands, the two left Texas to pursue their careers “abroad”– Bayne in L.A. and Jordan in New York City. When they returned they saw their home state in a whole new way- as moms. The long time friends created TX M.I.L.K. as a celebration of life, motherhood and the rewarding combination of the two. Their online publication offers readers in-depth interviews with the Lone Star State’s most fascinating moms, digging deeply into the topics moms care about most. Last year during SXSW, they hosted the first ever mom-focused music showcase featuring a rockin’ line up of talented mom musicians.