Jennifer Mueller

Secrets to Being a Great Idea Person

Jennifer MuellerHave you ever been in a brainstorming meeting that wasn’t a waste of time? Chances are no if the goal was to hit upon something truly original and innovative.

“Often in a business setting, people are using best practices in brainstorming, and that’s a large part of the problem,” says Jennifer Mueller, associate professor of management at the University of San Diego School of Business and author of Creative Change: How We Resist It… How We Can Embrace It. “How can you choose something new when the criterion is what has been successful?” Read More

2017 Session | Creative Change: Strategies for Fostering Innovation

CEOs, top executives, and other business leaders say they need creativity and real innovation to thrive in a competitive world. But according to former Wharton management professor Jennifer Mueller, many business leaders chronically reject creative solutions and often embrace the familiar, even as they profess commitment to innovation. Mueller’s research reveals that it’s not just CEOs, but many others often struggle to accept new and creative ideas even when desired. Mueller will address the tough questions these findings raise: Could people love but also hate creative ideas? Could the mindset we use to evaluate ideas turn this love or hate on or off—in an instant? Do experts struggle even more than novices with this bias? And even more startling, could the “best practices” that organizations employ to manage innovation activate this bias, and inadvertently, kill innovation? Mueller diagnoses this hidden innovation barrier, and will share her solutions, including:

  • A four- step process (and a fifth lifeline) to self-disrupt your current mindset and recognize creative opportunity;
  • An idea-pitching framework aimed at helping you overcome other peoples’ sticky preference for the status quo;
  • Key organizational levers to disrupt the cultural beliefs holding your company back;
  • Tips to more accurately recognize creative leaders who can lead organizations in productive new directions, and
  • Strategies to generate ideas without harming your ability to make them count with the decision-makers.

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