Nicole Story

How to Create Video Ads That Go Viral

nicole-story-200By Nicole Story, Vice President of Creative, Poo~Pourri

As creative director of Poo~Pourri’s new production company, Number Two Productions, I write and direct our digital video ads. Each gets millions of views, likes and shares on platforms like YouTube and Facebook. In fact, our videos have more than 250 million total views, and counting.

When people learn that I write Poo~Pourri ads, they often ask, “How do you create videos that become viral?” And while there’s no guarantee your ad will go viral, here’s what I’ve learned about creating video ads that are engaging and entertaining enough for people to share. Read More

‘Teach Yourself and Figure It Out’

nicole-story-200By Nicole Story, Vice President of Creative, Poo~Pourri

Seven years ago, I was living in my parents’ garage. With an advertising degree from the University of Texas and no job prospects, I was the quintessential definition of a millennial who graduated at the height of the recession. But this wasn’t the first time I’d faced a setback in my young life, and I had developed a mantra to help me move forward, “Teach yourself and figure it out.”
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