A woman gets into an elevator. She’s a hard-working executive who comes to the office early every day. One day, the CEO gets into the elevator with her. She freezes, afraid to talk and afraid not to talk. So, she chats about the weather.
Another day, she’s riding the elevator when the CEO steps in again. But this time, a male colleague also gets in, shakes the CEO’s hand, introduces himself and says: “We just had a great meeting with a new client we were pitching the other day. And, I think we’re going to get the business.” The CEO looks at him and says, “You just made my day.”
The woman, realizing her mistake, reflects: Her colleague was branding himself as the next VP while she was branding herself as the weather girl. Read More
“We think branding is what you do when you want likes or fans, or you want to be famous….Actually anyone who interacts with other people needs to think about branding. Your brand is how the world experiences you and what they believe to be true.”