social media

Get Your Brand Straight! Lena West Podcast

“Have the courage to say what’s on your heart, because I guarantee it’s on the heart of other people.” -Lena West In this 30-minute “Get Your Brand Straight” podcast, social media expert Lena West explains how to maximize social media to make sure your message is part of your messaging. Click the link below to listen. Podcast: Play in new window | DownloadSubscribe: RSS

The Power of Pinning: Using Pinterest to Build Your Professional and Personal Brand

by Lisa Kalner Williams Have you heard that you “should be on Pinterest” but haven’t the foggiest idea how pinning and repinning will help your brand? Let me help. Demonstrate your expertise Pinterest’s visual emphasis gives you an unparalleled opportunity to curate images that show your work in action. Take that to heart when you pin. If you’re a baker, upload images of your best confections. Do you help women … [ more ]