Roundtable 1 | Creative Marketing for Small Business

Speaker: Shanteka Sigers, SVP and executive creative director, Sanders\Wingo and Business Insider’s Top Creative Women in Advertising

Small business owners are consumed by the business of their business, with little time, money or expertise to devote to marketing. Just because you build a better mousetrap doesn’t mean the world will beat a path to your door. So, how do you get started? Attend this roundtable and learn if the biggest bang for your buck is social media, guerilla marketing or something else altogether. You will learn tips on, not only which tool to use for your specific business, but also how to know what’s working.