Speaker Articles

Business Truisms You Shouldn’t Believe

Coopersmith, MarkA lot of what it takes to be a successful entrepreneur is the same today as it was 30 years ago—grit, vision, initiative, willingness to take risks. But how we start and run a business is very different. “We used to do market research, write a business plan, seek money and resources, build the product—and then execute the plan and hope we were right,” says Mark Coopersmith, senior fellow of entrepreneurship at UC Berkeley’s Hass School of Business and coauthor with John Danner of The Other “F” Word: How Smart Leaders, Teams, and Entrepreneurs Put Failure to Work. “Now we start lean and iterate quickly, learning as we go and building on the fly. It’s no longer a linear and segregated process.” Read More

Posted in Small Business, Speaker Articles Tagged , |

Trade Secrets of a Tech-Savvy Entrepreneur

Stanard, Tiffanie

A word to the wise: If you ever take a meeting with Tiffanie Stanard, make sure you’re fully caffeinated. The marketing and branding strategist and CEO of Prestige Concepts in Philadelphia talks fast, thinks faster—and does what most people consider a full morning’s slate (i.e., sends emails to current, past and prospective clients, updates her to-do list, prepares for meetings and exercises) before she has even arrived at her office. Read More

Posted in Communication Skills, Innovation, Marketing Yourself & Your Small Business, Small Business, Speaker Articles Tagged , |

Three Things Every Career Woman Needs to Know

Marianne CooperIf you ever feel like an imposter at work—or felt like one in school—you stand in good company. “It’s common to feel this way, and women tend to feel the imposter syndrome more intensely than do men,” says Marianne Cooper, a sociologist at Stanford’s Clayman Institute for Gender Research and author of Cut Adrift: Families in Insecure Times. Read More

Posted in Job Advancement, Speaker Articles, Success & Leadership Tagged , |

The Very Best Career Advice

career-advice-compOver the past year, we asked past and future speakers at our conferences in Austin, Boston, Philadelphia and Silicon Valley for the best work or life advice they’ve ever received or given. Here’s the best of their best answers. Read More

Posted in Career, Career Choices, Job Advancement, Speaker Articles Tagged |

How to Get Buy-in from Your Boss, Team, Client, Anyone!

Black, JoanneYou don’t have to be in sales to wish you were a good salesperson. After all, every instance of persuasion—whether it’s getting your team to improve its performance or your boss to green-light your proposal—is a form of selling. Being personable and articulate helps, of course. But getting buy-in is more about know-how than natural gifts, says Joanne Black, who has more than 35 years of sales and management experience and is author of Pick Up the Damn Phone: How People, Not Technology, Seal the Deal. Here, her four steps to winning people over to your side: Read More

Posted in Life on Your Terms, Marketing Yourself & Your Small Business, Negotiating, Speaker Articles Tagged , |