Planoly is Brandy Pham’s first tech startup, but not her first venture. That’s probably why the app for Instagram users already has almost half a million accounts since launching last year. “I’m still on a learning curve, but I definitely applied what I had figured out the hard way when starting a jewelry line,” says Pham, whose rings and necklaces were available at stores such as Henri Bendel and Anthropologie.
In fact, her app evolved from her jewelry design business. “We had shifted our focus to e-commerce and noticed that sales went way up when I posted on Instagram,” Pham recalls. “It was a lot of work, though, taking photos, editing and captioning them, plotting them out for the week and then posting three times a day—on top of designing the jewelry and arranging for its manufacture.”
Then she had a baby, and just about lost her mind. Her husband, though, thought they could design an app that would help her—and together they realized they had something that other small businesses that marketed their brands on Instagram could also use. Read More