You have your reasons if you don’t post on social media for work. Maybe you’re too busy. Or you wouldn’t know which platform to use—or what to post. Perhaps no one in your industry who is important is following you. Or you’re a private person and you want to keep it that way.
Whatever your rationale, personal branding expert Jennefer Witter wants you to know that you’re missing out on a key opportunity to advance your career. “Using social media can help you elevate your reputation and the visibility of your organization, which makes you valuable if your brand aligns with your company’s values,” says Witter, CEO and founder of The Boreland Group Inc. and author of The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed. Read More