Agenda

Agenda at a Glance

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Our agenda at a glance, below, gives you a general overview of what you’ll experience in one incredible day.

7:30 – 8:30 am: Registration; Exhibits Open

8:30 – 9:45 am: Opening Keynote Session

Terri Gruca, anchor, KVUE
Carla Piñeyro Sublett, board member, Texas Conference for Women & chief marketing officer, Americas, Rackspace
Bobbi Dangerfield, VP, sales operations, Dell
Bert Jacobs, co-founder and chief executive optimist, Life is Good
Debbie Hiott, editor, Austin American-Statesman
Candy Chang, TED senior fellow, urban space artist and designer

9:45 – 10:15 am: Book Signings
10:00 – 11:00 am: Session I Breakouts
11:00 – 11:30 am: Book Signings, Networking Break
11:30 am – 12:30 pm: Session II Breakouts
12:30 – 1:00 pm: Local Leader Meet-Ups; Musical Performances; Book Signings; Networking Break

1:00 – 2:30 pm: Luncheon Keynote Session

Terri Gruca, anchor, KVUE
Johnita Jones, board president, Texas Conference for Women & pipeline risk and integrity manager, Exxon Mobil
Texas First Lady Cecilia Abbott
Yasmine Winkler, CEO, central region, and chief consumer officer, UnitedHealthcare
Patricia Arquette, Academy Award-winning actress

Anne-Marie Slaughter, president and CEO, New America, and author, Unfinished Business
Gayle Morris, VP, Americas global customer success, Cisco
Robin Roberts, co-anchor, Good Morning America
Tory Johnson, New York Times best-selling author, The Shift and Shift for Good

2:30 – 3:00 pm: Book Signings
2:45 – 4:35 pm: Musical Performances
3:00 – 4:00 pm: Session III Breakouts; Expert Exchange Sessions; Local Leader Meet-Ups
3:00 – 4:40 pm: Social Media Roundtables; Small Business Roundtables
3:30 – 5:00 pm: Product Pitches with Tory Johnson and Vistaprint
4:00 – 4:30 pm: Book Signings

5:00 pm: Conference Closes

Open All Day: Exhibit Hall; Career Pavilion


W = Workshop
Interactive sessions that include exercises, role plays and other activities which offer practical advice

POE = Panel of Experts
Led by a thought leader in the space, these sessions will offer a brief “state of the climate” followed by a sharing of best practices and lessons learned from experts in the trenches

LP = Life Perspective
These sessions offer a mix of advice and inspiration by sharing real life stories to offer a perspective on managing life experiences.

Track

 

Session 1

10:00 am – 11:00 am

Session 2

11:30 am – 12:30 pm

Track

Leadership
Designed for a seasoned or aspiring leader looking to climb the ladder and shatter the glass ceiling
Session 1

10:00 am – 11:00 am

The Courage to Innovate: Unlocking the Skills for Fresh Thinking (POE)

We are being asked every day to become more “entrepreneurial” in how we shape our organizations, businesses, teams and products. Whether you are from a small organization seeking that competitive edge, a large and cumbersome organization looking for a better way to do business or an entrepreneur embarking on a new venture … it takes courage … courage to lead … courage to risk … and most importantly, courage to innovate. Your survival depends on your ability to make fresh thinking happen on a daily basis in every nook and cranny of your workplace. Leadership expert Cindy Solomon will explore the barriers that hold businesses back and the secrets/skills for courageous innovation. This provocative session will feature a mix of entrepreneurs and corporate leaders to share their best practices and lessons learned for innovating within their organizations, teams and their own careers. Participants will leave with a renewed spirit of innovation and understand the skills required to work more courageously.

Thought Leader: Cindy Solomon, speaker, thought leader and author, Creating a Culture of Courage

Panelists:

  1. Chandini Portteus, president & CEO, LIVESTRONG Foundation
  2. Ingrid Vanderveldt, founder & CEO, Empowering a Billion Women by 2020 (EBW2020)
  3. Jamie Warder, president, USAA Federal Savings Bank

Host: Trynka Shineman, president, Vistaprint

Session 2

11:30 am – 12:30 pm

Pioneering Pay Equity: Strategies to Bridge the Gap, Own Your Value and Negotiate Your Worth (POE)

When women are empowered to lead and given the tools and support to do so, they make choices that change history. Why is it then that women are not compensated to reflect our power? Why is it that even in today’s age, U.S. women make 77 cents for every dollar a man takes home on average? In this interactive session, leaders and negotiations experts will share how we can lead the charge to help women achieve pay equity. Attendees will hear a conversation with senior executives from leading area companies who are taking concrete and public steps to address these issues and also share tools to help you become a powerful and confident asker. By sharing today’s most successful negotiation strategies, attendees will learn how to monetize your strengths and potential and own your value – not only in your paycheck, but by the position you hold.

Thought Leader: Gloria Feldt, New York Times best-selling author, & co-founder and president, Take the Lead

Panelists:

  1. Patty McCord, principal, Patty McCord Consulting & former chief talent officer, Netflix
  2. Anne-Marie Slaughter, author, Unfinished Business & president, New America
  3. Elizabeth Thornton, author, The Objective Leader

Host: Kathie Tovo, council member, Austin City Council

Track

Career Advancement

Designed for the mid/senior level professional with significant experience looking for advice around professional skills and job advancement
Session 1

10:00 am – 11:00 am

No Risk, No Reward: Taking the Risk to Do What You Want With Your Career (POE)

Ever wanted to take that big chance? The huge jump between what you feel you should do and what you deep down really want to do can be overwhelming. This panel will help you navigate your fears and learn to take chances in your career that may or may not work out, but will always help you grow.

Thought Leader: Mary Spio, CEO of Next Galaxy Media & author, It’s Not Rocket Science

Panelists:

  1. Major MJ Hegar, author & Foreign Policy magazine’s 100 Leading Global Thinker
  2. Rochelle Rae, founder, Rae Cosmetics
  3. Amie Sikes, co-founder, Junk Gypsy
  4. Jolie Sikes, co-founder, Junk Gypsy

Host: Colette Pierce Burnette, Ed.D., president & CEO, Huston-Tillotson University

Session 2

11:30 am – 12:30 pm

Working Simply: Embracing the Power of Your Personal Productivity Style (W)

Carson Tate says our brains often don’t work the way the experts assume. In this session you will discover your individual productivity style through exploration of the four major styles — Prioritizer, Planner, Arranger and Visualizer. She will offer invaluable tactics for leveraging your personal style instead of fighting it. This approach makes it much easier to manage your attention span, get more done, tame your inbox, set and reach goals, and much more. She will also share how understanding the different styles can improve workplace relationships with bosses, colleagues and employees.

Download session handouts here.

Speaker: Carson Tate, nationally renowned expert on workplace productivity & founder, Working Simply, Inc.

Host: Jane Gasdaska, 
general manager, U.S. clean product supply and distribution, Phillips 66

Track

Emerging Professionals
Designed for Millennials and newer professionals entering or re-entering the workforce
Session 1

10:00 am – 11:00 am

Working Simply: Embracing the Power of Your Personal Productivity Style

Carson Tate says our brains often don’t work the way the experts assume. In this session you will discover your individual productivity style through exploration of the four major styles — Prioritizer, Planner, Arranger and Visualizer. She will offer invaluable tactics for leveraging your personal style instead of fighting it. This approach makes it much easier to manage your attention span, get more done, tame your inbox, set and reach goals, and much more. She will also share how understanding the different styles can improve workplace relationships with bosses, colleagues and employees.

Speaker: Carson Tate, nationally renowned expert on workplace productivity & founder, Working Simply, Inc.

Host: Pam McKay, president, iHeartMedia Austin

Session 2

11:30 am – 12:30 pm

The Skills You Need to Build Your Career (POE)

What are the skills you won’t see on a job description, but are essential to your success? Most of these skills are not going to be learned in a classroom, but are integral to career growth. Figuring these out will also help you identify where you can apply your current skills or supplement your education to prepare for future opportunities.

Thought Leader: Aliza Licht, author, Leave Your Mark and formerly known as DKNY PR GIRL

Panelists:

  1. Tara Trower Doolittle, senior editor, Austin American-Statesman
  2. Lori Knowlton, chief people officer, HomeAway
  3. Cindy Seffair, director, change management, United Airlines
  4. Kelly Showalter, general manager, Shell Technology Center Houston

Host: Lani Rosales, COO, TheAmericanGenius.com & TheRealDaily.com

Track

Transitions
Offering expertise for maneuvering career and life transitions
Session 1

10:00 am – 11:00 am

Branding & Perception: How to Maximize How You are Perceived by Others (POE)

How people perceive you is essential to success. And with the onslaught of social media and 24/7 business, the opportunities to mold that perception is constant. This panel of experts will to teach you how to create your unique and impactful brand and then market it appropriately. Attendees will learn how to shape this perception around your already-formed personality. And once formed, how do you leverage your unique personality quirks to be desired, impactful and successful?

Thought Leader: Stephanie Carls, digital lifestyle and branding expert, My Savvy Life

Panelists:

  1. Tamara Fields, managing director, Accenture
  2. Aliza Licht, author, Leave Your Mark and formerly known as DKNY PR GIRL
  3. Elizabeth Matthews, executive director, corporate brand and purpose, Dell
  4. Amanda Slavin, CEO & founder, CatalystCreativ and advisory board member, I AM THAT GIRL

Host: Stephanie Douglass, chief brand & culture officer, BiGAUSTIN

Session 2

11:30 am – 12:30 pm

Reviving Your Career: Actionable Steps to Achieve a Professional Renaissance (POE)

Whether you have stepped off the path you hoped to be on or are returning having temporarily stepped out of the workplace, this session will look at what you can do to avoid or overcome a plateau, revive your trajectory and find ways to follow your passion.  Even star performers feel stuck at some point in their careers as promotions don’t come as easy as they used to.  No matter where you are, you will learn to identify your personal and professional gaps and walk away with actionable advice from career expert Kerry Hannon, corporate professionals and a team of panelists who have spent their careers focused on this topic. They will share stories of real women who have experienced and overcome barriers, bias and obstacles and who have ultimately revived their careers and achieved a professional renaissance.

Thought Leader: Kerry Hannon, best-selling author & career, retirement and personal finance expert

Panelists:

  1. Sheryl Adkins-Green, CMO, Mary Kay
  2. Gayle Morris, VP, Americas global customer success, Cisco
  3. Laura Simms, creator, Your Career Homecoming, & author, The Purpose Paradigm
  4. Wendy Wallbridge, author, Spiraling Upward

Host: Jen Ostrich, founder & president, ostrich coaching + consulting

Track

Health & Wellness
Offering strategies for managing and improving your physical, mental and emotional well being
Session 1

10:00 am – 11:00 am

What’s Next? Strategies for Maximizing the Second Half of Life

As Americans live longer and healthier lives, the desire to work longer and foster better relationships—for the income, the mental engagement, or the chance to give back—has grown. New York Times columnist and job/retirement expert Kerry Hannon will share her insights into some of the tough questions and choices that come with age. Using inspiring real-life profiles, she will offer not only offer practical advice for starting your next act, but will help you explore:

– If you should stay in your current job or if it’s time to pursue something new;
– Are you ready for retirement and what should your financial and day-to-day life plan look like;
– How your next career or move will work with your spending habits and family situation;
– Strategies to create your transition network professionally or personally; and
– How to find a mentor to guide you along your new path;

Whether you’re fantasizing about a new path or ready to pursue it, this session will provide you with the roadmap for long-term success. 

Speaker: Kerry Hannon, best-selling author; career, retirement and personal finance expert

Host: Johnita Jones, board president, TX Conference for Women and pipeline risk and integrity manager, Exxon Mobil

Session 2

11:30 am – 12:30 pm

Optimize Your Stress and Improve your Overall Well-Being (POE)

There’s no getting around it – in our 24/7 world, stress is something that all of us live with daily. But, how we perceive and respond to stress varies and it’s this reaction that affects our physical and emotional health. Experts will share their tools and insights for how to manage stress, enhance resiliency and access innate well-being through nutrition, self-compassion, mindfulness and preventative self-care. Prepare to leave with renewed clarity and fresh resources to help you live a better and more balanced life.

Thought Leader: Renée Trudeau, acclaimed author & stress management expert

Panelists:

  1. Dawn Bazarko, DNP, MPH, R.N., FAAN, founder &SVP, Moment Health, UnitedHealth Group
  2. Jan Bruce, author, meQuilibrium: 14 Days to Cooler, Calmer and Happier
  3. Christine Durbin, M.S., LPC, mind-body therapist, Cancer Treatment Centers of America
  4. Dr. Kristin Neff, associate professor, University of Texas & author, Self-Compassion
Track

Personal Development
Offering advice to help you enhance your life, grow and create more positive personal experiences outside of the workplace
Session 1

10:00 am – 11:00 am

Unfinished Business: Women Men Work Family: A Conversation with Anne-Marie Slaughter (LP)

When Anne-Marie Slaughter’s Atlantic article, “Why Women Still Can’t Have it All” first appeared, it immediately went viral, sparking a firestorm of debate across countries and continents. Within four days, it had become the most-read article in the history of the magazine. In the following months, Slaughter became a leading voice in the discussion on work-life balance and on women’s changing role in the workplace. In this session, Slaughter will burst the bubble on all the “half-truths” we tell women about “having it all”, and teach us what is really necessary to get true gender equality, both in the workplace and at home.

Speaker: Anne-Marie Slaughter, author, Unfinished Business and president, New America

Host: Emily Ramshaweditor, The Texas Tribune 

Session 2

11:30 am – 12:30 pm

Picture Your Prosperity: Smart Money Moves to Turn Your Vision Into Reality  (W)

If someone asked you to describe prosperity and security, what would you see in your mind’s eye? When it comes to financial planning, it’s easy to jump right into the minutiae of investments, skipping over the deeper questions of what you really want from your money, both now and in the future. But in this session, Ellen Rogin and Lisa Kueng will do the opposite. They want to help you figure out exactly what you need and want. Only then can you make the smart money decisions that can help turn your vision into reality. Get ready to feel more excited than ever about your money, and about all the good things it can bring.

Speakers: Ellen Rogin & Lisa Kueng, co-authors, Picture Your Prosperity

Host: Mercedes Garcia, VP and senior business leader, global community relations, MasterCard

Track

Personal Development
Offering advice to help you enhance your life, grow and create more positive personal experiences outside of the workplace
Session 1

10:00 am – 11:00 am

What it Takes: The 10 Steps to Success (LP)

Whether you have a personal or a professional goal you’d like to attain, Gloria Mayfield Banks can help you get there. She has consistently beaten the odds to achieve phenomenal success in both her personal and professional life, despite considerable challenges. Using her firsthand experiences, Gloria will share the 10 specific steps for making a quantum leap at life and at work. With a mix of inspiration and practical advice, this session will help you shift your thinking to finally get the results you have been working toward.

Speaker: Dr. Gloria Mayfield Banks, entrepreneur, author and founding partner, Charisma Factor, Inc.

Host: Aimee Hoyt, SVP, global human resources, Rackspace

Session 2

11:30 am – 12:30 pm

What it Takes: The 10 Steps to Success (LP – ENCORE)

Whether you have a personal or a professional goal you’d like to attain, Gloria Mayfield Banks can help you get there. She has consistently beaten the odds to achieve phenomenal success in both her personal and professional life, despite considerable challenges. Using her firsthand experiences, Gloria will share the 10 specific steps for making a quantum leap at life and at work. With a mix of inspiration and practical advice, this session will help you shift your thinking to finally get the results you have been working toward.

Speaker: Dr. Gloria Mayfield Banks, entrepreneur, author & founding partner, Charisma Factor, Inc.

Host: Aimee Hoyt, SVP, global human resources, Rackspace

Track

Young Women's Program
Designed for high school junior and senior girls
Session 1

10:00 am – 11:00 am

Brave Girls: Strategies for Strength (POE)

The world is waiting for the next generation of strong women who will positively influence and shape our world. How do you become one of those women? And how do you gain the confidence in your abilities to create change? Stacey Radin, author of Brave Girls, will share her research into the skills needed to be, and the recognizable patterns of, a powerful leader. She will then lead a discussion with a panel of influential women who will share their stories of success and failure on their roads to becoming brave.

Thought Leader: Dr. Stacey Radin, psychologist, founder, Unleashed and author, Brave Girls

Panelists:

  1. Sarah Schimmer, senior public affairs, AAA
  2. Maya Payne Smart, writer & literacy ambassador
  3. Trisa Thompson, VP, corporate responsibility & talent and capabilities, Dell
  4. Yasmine Winkler, CEO, central region, & chief consumer officer, United Healthcare

Host: Kirsten Gappelberg, manager, corporate social responsibility, Mary Kay Inc.

Session 2

11:30 am – 12:30 pm

I AM THAT GIRL: Empowering Your Everyday Life (W)

Every day, we are bombarded with messages that lead us to question who we are. Meet Amanda Slavin from I AM THAT GIRL, an organization that advises young women to be the best version of themselves. In this inspirational and interactive session, attendees will learn how to collaborate instead of compete, and contribute as much as they consume, so they can better navigate the world.

Speaker: Amanda Slavin, CEO & founder, CatalystCreativ and advisory board member, I AM THAT GIRL

Host: Diana Griffin, co-founder, Girls Guild

Session 3: Encores, Workshops & Expert Exchanges

3:00 pm - 4:00 pm

Expert Exchange sessions provide attendees with the opportunity to gather with peers in a smaller setting to learn from experts. These sessions are discussions focused on sharing best practices and lessons learned around career or personal development topics. In addition to valuable knowledge sharing, they provide a great peer networking opportunity. Expert exchange sessions are designed to be intimate; therefore, capacity will not exceed 250 participants. Seating is first-come, first-served, and doors will close once we reach capacity.

The Objective Leader: How to Leverage the Power of Seeing Things As They Are

We are all subjective—it’s human nature. We overreact to situations; we judge people too quickly and unfairly; we take something personally when it was not really meant that way. As a result, we lose relationships, reputation, money, and peace of mind. And in our ever-more-complex world, leaders must make decisions faster and with more conflicting information; widespread insecurity makes people territorial and risk-averse; and the consequences of every action are played out on a disproportionately large stage.  To succeed, we must consciously seek to increase our objectivity—seeing and accepting things as they are without projecting our mental models, fears, background, and personal experiences onto them In this session, Elizabeth Thornton will share her research and offer proven strategies for identifying limiting and unproductive ways of thinking and creating powerful new mental models that ensure continued success.

Speaker: Elizabeth Thornton, author, The Objective Leader

Millennials: How to Mentor and Communicate with Your Newest Employees

As digital natives, Millennials have grown up with instant feedback and access to information. As employees, they are ambitious and hungry for success and open communication is key to this success.  Whether you are a Millennial looking to succeed in the workforce or a manager determined to hold onto these exceptional employees, this session will help you learn the expectations of each other, communication styles and how regular feedback plays a role in the success of these working relationships.

Speaker: Anna Carroll, author, The Feedback Imperative

Maximizing Your Career in a Virtual Environment

Mobility has changed the way we interact and grow especially in the workplace.  In a world where everyone is always connected, how do you leverage technology to maximize your career?  How do you build out your online community?  How do you maintain work/life balance?  In this Expert Exchange, attendees will learn how to gain exposure, visibility, and succeed in a virtual workplace.  Speakers will share their experiences as they have watched the workplace evolve and the tools they used to transition to the global online work environment.

Moderator: Dianne Hirsch, director of product marketing, Cisco

Panelists:
Mike Flannagan, VP, data and analytics, Cisco
Faisal Hanafi, VP, services, Cisco Chris Hurst, VP, global strategy and planning, Cisco
Gayle Morris, VP, Americas global customer success, Cisco Max Tremp, director, systems engineering, Cisco

Navigating the Brave New World of Media: Strategies for Getting your Message Out Through Traditional and New Media

News veterans Leslie Rhode and Judy Maggio will share tips and suggestions for getting the attention of overworked and overwhelmed media professionals. Whether you are in the for-profit world trying to maximize exposure, an entrepreneur trying to secure press or spearheading a cause in the non-profit arena, this session will offer something for everyone. Attendees will learn specific do’s and don’ts and explore how new mediums in the digital space (i.e., Twitter, Linked In, Facebook, email) are changing the way media is covered and how you can be heard.

Speakers: Leslie Rhode and Judy Maggio, journalists and communications consultants

Building Your Personal Brand

No matter whether you are looking for a job, starting a business or gainfully employed, your personal brand is crucial to your success as it reveals who you are and what you want to be known for. Popular lifestyle blogger Camille Styles will share her branding strategies and disclose how she took her business from a local company to a lifestyle and entertaining enterprise that bears her name and has become a resource for people around the globe.  You will walk away from this session feeling inspired to enhance how you present yourself and subsequently, leverage your professional reputation and career.

Speaker: Camille Styles, lifestyle blogger, event stylist and author, Camille Styles Entertaining

Spiraling Upward: The 5 Co-Creative Powers for Women on the Rise

The linear, heads-down, forward-at-all-cost approach to success that has been forged by men doesn’t work for many women. But until now there hasn’t been another choice. Wendy Wallbirdge’s approach to success offers a cogent, step-by-step roadmap for professional women to unlock their power and achieve success on their own terms. The “Spiral Up” method teaches women to cultivate the five co-creative powers of energy, thoughts, feelings, speech, and action—the fundamentals of self-creation—in order to redefine success and re-author their lives. Get ready to rise up and express your creativity, authenticity, voice and power to effect the changes you want!

Speaker: Wendy Wallbridge, author, Spiraling Upward

Gender Awareness is Not Just Women’s Work: It Takes All of Us

Companies that value the unique contributions of women and men in the workplace are more collaborative, innovative and competitive. But in order for an organization to leverage everyone’s strengths, it is critical that both men and women are on board with a gender awareness initiative. Top executives will share their company’s initiative to actively empower women, engage men and enhance the success of the company through greater gender awareness and collaboration. This session will outline the approach companies can take—from enlisting senior leaders to conducting listening sessions with men and women. Early findings from these initiatives will be shared, the objective being to stimulate discussion among participants about their own challenges and opportunities to fully engage talented women in their organizations.  

Moderator:  Josh Levs, CNN correspondent, paternal leave advocate, author, All In: How Our Work-First Culture Fails Dads, Families, and Businesses—and How We Can Fix It Together

Speakers:
Dawn Frazier-Bohnert, VP and chief diversity & inclusion officer, Liberty Mutual Insurance Group
Greg Gale, director of diversity & inclusion, Liberty Mutual Insurance Group

Women & Wealth: Establishing a Game Plan that Aligns with What You Value Most

You’re in charge of many things, including your financial future.  Your financial success is woven into a larger story:  a unique web of circumstances, responsibilities and goals.  In the “Women and Wealth” Expert Exchange, we’ll discuss managing for what you value most.  This dialogue will provide you with some actionable insights on why financial planning is so critical for women.

Speakers:
Stephanie Roberts, VP & branch manager, Morgan Stanley Wealth Management
Lee K. Meeks, vice president, financial advisor, Morgan Stanley

Social Media Roundtables

3:00 pm – 4:40 pm

Led by an expert facilitator, roundtables offer an informal and intimate setting to share best practices around a focused and specific social media topic. Roundtables are discussion-based and will not feature a formal presentation. We encourage attendees to come with questions. Each roundtable will be offered a total of three times to allow attendees the opportunity to participate in multiple discussions on different topics.

Roundtables will take place at the following times within the Pavilion area:

3:00 pm – 3:30 pm;
3:35 pm – 4:05 pm;
4:10 pm – 4:40 pm

Roundtable 1: Who Gives a Tweet?

This discussion will explore why and how Twitter is relevant for everyone and every business. Whether you are new to Twitter or have some experience but want to take it further, attendees will learn how to make Twitter more rewarding. Best practices will be shared for increasing and influencing your followers to align with your objectives and goals. Be sure to bring your smartphone so you can practice and tweet live.

Speaker: Stephanie Carls, digital lifestyle & branding expert, My Savvy Life

Roundtable 2: Successful Facebook Marketing Tips

Facebook is a great way to connect with friends old and new, but it also can be utilized way beyond sharing posts about your kids and what you had for dinner. Facebook can be used as a powerful resource to market yourself and your business. Attend this interactive discussion to learn how to: join groups that fit with your likes and career; participate in conversations; create a group that fits the target audience you want to reach and valuable tips for searching for connections to market your skills and your business.

Speaker: Heidi Gollub, founder & editor, Free Fun in Austin

Roundtable 3: Instagram: Creating a Powerful Story

As of July 2015, there are over 300 million monthly active users on Instagram and 75 million people use the app every day. Find out the basics of this image based social network and learn how you can use it to connect and engage personally and professionally. Whether you are corporate, small business or a non-profit, you will leave inspired with ideas on how to propel your work forward. Be sure to bring your smartphone and be ready to dive in!

Speaker: Jane Ko, editor in chief, A Taste of Koko

Roundtable 4: Beyond LinkedIn

Most people turn to LinkedIn as their number one resource when conducting a job search online, but if you are not a guru on this platform, it can be challenging.  Rather than add one more site to your list, you can utilize the social media tools that you already use daily to help you with your search.  From Facebook and Twitter to local bloggers, there are numerous ways to maximize your search efforts and Lani Rosales, a social media and networking expert, will share her top tips to help you understand which tools are available to meet your job search needs.

Speaker: Lani Rosales, COO, TheAmericanGenius.com and TheRealDaily.com

Roundtable 5: Communicating Your Brand Through Social Media

Online marketing content needs to be exactly as short or long as needed to include everything you and your readers need to know, and not one word or minute more or less and published where you will gain maximum exposure and interaction with potential customers as often as your audience will tolerate and you can consistently sustain. This session covers the HOW to accomplish all of this. Together we will cover: Content length; Content format; and Content publishing platforms.

Speaker: Deana Saukam, co-owner & media director, qui and East Side King

Roundtable 6: Social Media 101

Are you new to the social media space and not sure how and where to get started? Attend this roundtable to learn the basics and embark on your journey to becoming more socially savvy. We will explore how you can be more comfortable joining the conversation in the digital age. You will learn about the basics, and leave with some simple – and fun –tools and tactics to help you better navigate and communicate in the online world. From Twitter, to Instagram, to Pinterest and Facebook you will be ready to tackle the social media world!

Speaker: Mary Anne Connolly, founder, MACMedia

Roundtable 7: How to Maximize your Blog’s Reach

Blogging gives you a platform to present your voice to the world — attend this roundtable and learn how to find your voice! Attendees will learn the basic tools you need to get started and learn how to build traffic and attract readers. Together you will explore tips for maximizing your blog’s reach to help you build your business or charity and spread the word.

Speaker: Melanie Mendez Gonzales, creator, ¿Qué Means What? & co-director, San Antonio Chapter, LATISM

Roundtable 8: Advanced Social Media Marketing

If you’ve established social media profiles, gained followers, and have the basics for content testing covered, then you’re ready to move on to more advanced social media marketing tactics. Attend this roundtable for tips and strategies to continue building your social media marketing skills. You will learn strategies for social media advertising, lead generation, reaching current customers through social media, advanced content testing leveraging analytics and integrating social media into your other marketing efforts. 

Speaker: Jennifer Stafford, social media manager, HomeAway.com

Small Business Roundtables

3:00 pm – 4:40 pm

Led by an expert facilitator, roundtables offer an informal and intimate setting to share best practices around focused and specific topics within the small business and entrepreneurial space. Roundtables are discussion based and will not feature a formal presentation. We encourage attendees to come with questions. Each roundtable will be offered a total of three times to allow attendees the opportunity to participate in multiple discussions on different topics.

Roundtables will take place at the following times:

3:00 pm – 3:30 pm;
3:35 pm – 4:05 pm;
4:10 pm – 4:40 pm

Roundtable 1: Developing a Strong Pipeline of Clients and Customers

You need to differentiate yourself from the competition and often the only way to do so is to develop a strong relationship with the buyer. Rivet’s award-winning vice president of sales and services, Dianna Koltz will share her insights into how to develop those relationships, make sure their needs come first and then maintain that strong connection so that your clients and customers don’t hesitate to recommend you and use your services again. Attendees will learn how to craft your elevator pitch, improve your networking skills and enhance your list-building secrets.

Speaker: Dianna Koltz, VP, sales & services, Rivet Technologies

Roundtable 2: How To Tell Your Story

How often do others ask what you do? Do you stumble when answering? Do you wish you knew exactly what to say? You never know who is going to ask and if that person could be your next investor or customer. Attend this roundtable to learn how to craft a compelling, concise and effective message about who you are and what you do — whether it’s writing an e-mail or speaking to someone face-to-face. Walk away with practical tips and newfound confidence to communicate with potential clients, colleagues, partners or anyone whom you want to impress. Take your business to the next level!

Speaker: Jen Ostrich, leadership coach & brand consultant

Roundtable 3: Small Business Marketing Strategies

Small business owners are consumed by the business of their businesses, with little time, money or expertise to devote to marketing. Just because you build a better mousetrap doesn’t mean the world will beat a path to your door. So, how do you get started? Attend this roundtable and learn if the biggest bang for your buck is social media, guerilla marketing or something else altogether. You will learn not only which tool to use for your business but how to know what’s working.

Speaker: Psyche Terry, founder, Urban Intimates

Roundtable 4: Business Plan: A Roadmap to Success

Businesses don’t plan to fail; they just fail to plan. For an aspiring entrepreneur, the business plan helps you determine if you have a viable business idea. For an existing business, it provides you, your staff and key stakeholders with your roadmap for success. This roundtable will help you to define your business, identify your customers, understand your financing needs and decide where and how you will operate. You will learn the basic outline of the contents of a business plan.

Speaker: Martha Pincoffs, founder, HotDang

Roundtable 5: Raising Capital

Launching a business offers many challenges, but raising capital can often be the most daunting and intimidating challenge of all. It can make the difference between your idea taking off or never going anywhere.  In this session, learn how entrepreneurs can identify different sources of funding to find the one that is most compatible with their business’s needs, and then go out and make it happen.

Speaker: Kim Gorsuch, founder, Weeva

Roundtable 6: Taking Your Idea from Concept to Market

How do you turn your concept or idea into a business or brand that is ready to command market share? In this roundtable discussion, learn from a marketing and branding maven who has successfully brought various brands and products to market. Learn what it takes to compete in a discount-obsessed market and create the brand loyalty you need to capture market share fueled with actionable takeaways.

Speaker: Magatte Wade, founder, Tiossano

Roundtable 7: Managing Your Growth

Your business or nonprofit is up and running and now the next step is managing your growth. No matter your industry or product, small businesses experience common problems arising at similar stages in their development. Knowing what is coming down the pipe will not only help you with your planning, but also can help you assess and make decisions on current growth challenges. From cash flow and staff decisions to upgrading your technology, learn how to anticipate the next stage in your business so you can successfully manage your growth.

Speaker: Karyn Scott, founder, Kids in a New Groove (KING)

Roundtable 8: Transitioning to a Small Business Owner

Starting your own business is a tough decision. Melinda Hansen-Perry made the transition from a U.S. Navy Veteran to a successful entrepreneur and now a senior leader at Mary Kay and will offer her advice to better help you evaluate the decision to start your own business. Attend this roundtable to learn about the successes and challenges along the way, her motivations and obstacles and advice she wished she had known before starting her own business. Bring your questions!

Speaker: Melinda Hansen-Perry, senior developer, strategic sales education, Mary Kay Inc.

Roundtable 9: How to Make Your Brand Work For You

Small business owners are often consumed by the business of their businesses, with little time, money or expertise to devote to branding. But, whether you’ve defined it or not, your business already has a brand and your job is to make it work for you. Join Lauren Zirilli, brand strategy expert, to learn how to define what’s most powerful about your brand and how it can work harder for you. Take advantage of this unique opportunity to learn which best practices and tools to use for your business, so that you know how to make your business—and your brand—the best it can be.

Speaker: Lauren Zirilli, director, brand strategy, Vistaprint

Local Leader Meet-Ups

Take advantage of this once in a lifetime opportunity to get one-on-one advice from some of Austin’s leading women by asking a question about your career and community. Local Leaders will be available to meet in the exhibit hall within the community corner during designated networking breaks. You do not need to sign up in advance – first-come-first served and we have plenty of time to get your questions answered!

12:30 – 1:00pm:

  1. Mary Anne Connolly, founder, MACMedia
  2. Kim Gorsuch, founder, Weeva
  3. Karyn Scott, founder, Kids in a New Groove (KING)
  4. Magatte Wade, founder, Tiossano

3:00 – 3:30pm:

  1. Stephanie Douglass, chief brand & culture officer, director, BiGAUSTIN
  2. Diana Griffin, co-founder, Girls Guild
  3. Major MJ Hegar, Foreign Policy 100 Leading Global Thinker
  4. Maya Payne Smart, author and journalist

3:30 – 4:00pm:

  1. Kaneisha Grayson, founder, The Art of Applying
  2. Tulane Holder, co-founder & executive director, San Antonio Branch and co-founder, The Truth Heals
  3. Marissa Vogel, executive director, Little Helping Hands
  4. Tanya White, VP marketing, Innography and founder, Baby Bird Guides

Check back closer to the conference date for a final schedule and additional participants.

Austin Music Stage - NEW for 2015!

all afternoon

Come by and listen throughout the afternoon in the Exhibit Hall!

12:30 – 12:50 pm: Britny Lobas

2:45 – 3:05 pm: Drew Davis

3:15 – 3:35 pm: Taylor Baker

3:45 – 4:05 pm: Candice Sanders

4:15 – 4:35 pm: Dre Mazzenga