Blog Archives

Roundtable 6 | Creating Your Company’s Culture

Culture may trump strategy, but intentionally creating your company’s culture takes strategic thinking and planning. It’s worth the effort, too; how we get things done drives performance, innovation, retention, and ultimately profits. 360Partners CEO Barbara Cavness walks participants through how to determine and define your company culture, why it matters, and steps you can take immediately to start establishing yours. Speaker: Barbara Cavness, CEO, 360Partners Consulting

Roundtable 5 | A Gaffe Survival Guide

A poorly timed tweet, a mis-worded caption, or an inappropriate hashtag can lead to a cringeworthy moment online with real-world ramifications. Even the most conscientious person can have one. Publicist and communications expert Rachel Green dissects real social gaffes and responses so that, should the unintended happen to you, you’ll know the steps to make changes and move on. Speaker: Rachel Green, CEO, A Brand Called U

Roundtable 3 | Adapting Your Sales Strategy to Your Audience

You’ve learned how to identify prospects, make a great presentation and sell your product. But, in order to close the deal, you need to communicate effectively and your prospect’s communication style may be different from your own.  Sales mentor Stephanie Chung will share her research on how to communicate effectively (both verbally and non-verbally) with people based on their communication style. Starting by identifying your own style, she will share … [ more ]

Roundtable 1 | Crowd-Funding Best Practices

We have all heard about that Kickstarter campaign that reached its goal within the hour. Or that GoFundMe campaign whose idea seemed brilliant, but failed to meet its goal. What are the strategies that will make your crowdfunding campaign viable for success? Before you start, meet Kristal Johnson, who just finished a campaign and will share how to maximize this opportunity while minimizing the risk to your business idea. Speaker: … [ more ]

Roundtable 2 | Taking Your Business from Idea to Reality

How do you turn your concept or idea into a business or brand that is ready to command market share? In this roundtable discussion, learn from POP Austin founder, Lana Carlson, who brought to life her concept of an international art show and find out how she came up with a business plan, what it takes to compete, how to successfully manage your growth and how she created what she … [ more ]

Roundtable 4 | Small Business Lessons Learned

Businesses don’t plan to fail; they just fail to plan. For an aspiring entrepreneur, determining if you have a viable business idea, managing the many bumps you will encounter along the way, and creating a plan for the business’s success are all key steps that will help you avoid being derailed. Entrepreneur Emily Joyce Bolf has recently lived through this process and will share those start-up steps, help you avoid … [ more ]

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