Blog Archives

Roundtable 9 | Adapting to Change & Measuring Success in Your Social Media Outreach

Speaker: Amy Loesch, VP, consumer marketing, RetailMeNot The social media landscape is rapidly changing. In this fast-paced environment, how do you keep your social media efforts effective and on the cutting edge? From leveraging influencers to harnessing new advances such as Facebook Live and vertical video, consumer marketer Amy Loesch will lead a discussion on the latest trends and how to measure success to make social an integral part of … [ more ]

4:00 – 4:30 pm Author Appearances

Mallika Chopra Samantha Ettus Nely Galán Angie Morgan 4:40 – 5:00 pm Author Appearances Carla Birnberg Rebecca Geier

2:30 pm Author Appearances

Diane von Furstenberg

12:30 pm Author Appearances

Jenny Blake Christine Carter Nely Galán Grace Killelea Jay Newton-Small Lisa Nichols Amie Sikes Jolie Sikes

11:00 am Author Appearances

Trudy Bourgeois Mallika Chopra Teresa Ghilarducci Therese Huston Stephanie Kaplan Lewis Angie Morgan Nina Tassler

Roundtable 6 | Master Your Growth with MasterCard

Speaker: Mercedes Garcia, VP and senior business leader, global community relations, Mastercard Getting your business up and running is a big hurdle. Making smart financial decisions to take your business to the next level can be even harder. This roundtable will provide practical advice and pitfalls to avoid for scaling your business, regardless of industry.  You will learn what you need to consider when evaluating your business’ opportunities for growth, … [ more ]

Expert Exchange | Diversity, Equity and Race: Broadening Perspectives in the Workplace

Session III: 3:00 – 4:00 pm Ballroom F/G As the conversation around race and diversity in our society today continues to evolve, so does the need to understand how this impacts our roles in the workplace. The focus of this panel is to discuss the challenges, address difficult issues, and how to make room for constructive dialogue when bridging cultural and ethnic perspectives. Join this panel of experts for an honest … [ more ]

Expert Exchange | Making the Tech Industry a Fit for YOUR Skillset

Session III: 3:00 – 4:00 pm Ballroom E We’re fortunate to live in a fast-growing market with a rich tech environment, but what if your professional background and skillset doesn’t seem to be perfectly suited for tech? How do you take advantage of the positives associated with tech – the fun, energizing, innovative and forward thinking culture – and make the industry work FOR YOU using your individual expertise and … [ more ]

Expert Exchange | Strategies to Stand Out, Step Up and Get Noticed in a Male Dominated Environment (POE)

Session III: 3:00 – 4:00 pm MR 17 Austin is a magnet for the best and brightest and you are part of it. In this competitive environment, it is important to stand out, step up and get noticed – not only to climb the ladder, but to have impact. But how do you stand out without alienating others? How do you get taken seriously in a male-dominated room? And how … [ more ]

ENCORE: Living with Intent: Your Guide for Moving From Action to Outcome (W)

HEALTH & WELLNESS: Offering strategies for managing and improving your physical, mental and emotional well being Session III: 3:00 – 4:00 pm Ballroom B/C Mallika Chopra, the daughter of spirituality guru Deepak Chopra, has been steeped in questions of purpose, fulfillment, and enlightenment for her entire life. As she looked to answer these questions, she struggled with the challenges of guilt and finding balance and serenity as her to-list multiplied by … [ more ]

Roundtable 2 | Raising Capital

Speakers: Kelly Gasink & Jill Burns, co-founders, Austin Cocktails Launching a business offers many challenges, but raising capital can often be the most daunting and intimidating challenge of all. It can make the difference between your idea taking off, or never going anywhere. Learn how entrepreneurs can identify different sources of funding to find the one that is most compatible with their business’ needs, and then go out and make it … [ more ]

Roundtable 8 | Using Social Media to Sell More Efficiently

Speaker: Brandy Pham, co-founder and CCO, Planoly and founder, BrandyPham Jewelry Using social media to brand your business and sell online is nothing new, but what if you could create those posts and make those sales in less time? Jewelery designer Brandy Pham saw the need for a tool to help e-commerce-based businesses streamline their social media and created an app to make it happen on Instagram. Come learn about … [ more ]

ENCORE: Transform Your Norm…Success Lies Outside Your Comfort Zone (LP)

PERSONAL DEVELOPMENT offering advice to help you enhance your life, grow and create more positive personal experiences outside of the workplace Session III: 3:00 – 4:00 pm Ballroom D Lisa Nichols is no stranger to transformation. Her own story is extraordinary – she transformed her life from a single mom on public assistance to a millionaire entrepreneur. Her own struggles have been the inspiration behind her bold mission to teach others … [ more ]

Roundtable 5 | B2B Marketing

Speaker: Rebecca Geier, CEO and co-founder, TREW Marketing With the growing inundation of smart content, buyers are becoming increasingly selective about where they will click and what websites they will view. How do you compete and generate the demand in your B2B marketing strategy. Rebecca Grier, named by Wall Street Journal editors among the Ten Most Innovative Entrepreneurs in America, will share best practices and the latest trends, such as … [ more ]

Roundtable 4 | Creating a Business Plan for your Small Business

Speaker: Nicole Patel, founder and chocolatier, Delysia Chocolatier Businesses don’t plan to fail; they just fail to plan. For an aspiring entrepreneur, the business plan helps you determine if you have a viable business idea. For an existing business, it provides you, your staff and key stakeholders with your roadmap for success. This roundtable will help you to define your business, identify your customers, understand your financing needs and decide … [ more ]

Roundtable 3 | Your Crowdfunding Strategy

Speaker: Carlotta Stankiewicz, advertising creative director and author, Haiku Austin We have all heard about that Kickstarter campaign that reached its goal within the hour. Or that GoFundMe campaign whose idea seemed brilliant, but failed to meet its goal. What are the strategies that will make your crowdfunding campaign viable for success? Before you start, meet Carlotta Stankiewz, who just finished a campaign and will share how to maximize this … [ more ]

Roundtable 1 | Creative Marketing for Small Business

Speaker: Shanteka Sigers, SVP and executive creative director, Sanders\Wingo and Business Insider’s Top Creative Women in Advertising Small business owners are consumed by the business of their business, with little time, money or expertise to devote to marketing. Just because you build a better mousetrap doesn’t mean the world will beat a path to your door. So, how do you get started? Attend this roundtable and learn if the biggest … [ more ]

Roundtable 7 | Profitable Social Media

Speaker: Jena Apgar, digital and social media marketer, & founder, BrandDotBlog.com Most of us use social media for some sort of professional marketing or selling. Whether you are a professional selling your experience or brand through LinkedIn or Facebook or an entrepreneur building your business on Instagram or Pinterest, we are all looking for ROI on our social media efforts. But, what is the high value social media that will … [ more ]

Roundtable 6 | Build Your Brand through Social Media

Speaker: Lauren Modery, founder, Hipstercrite Brands used to be just for businesses. Now the key to career longevity is creating new opportunities, embracing challenges and treating yourself as a brand – define your message and expertise, be social, build real relationships, and the elevation of your career or business will begin. This interactive roundtable discussion will explore the powerful ways in which social media networks can help establish your brand … [ more ]

Roundtable 5 | Using Instagram to Communicate Your Brand

Speaker: Elayna Fernandez, author, mentor & founder, The Positive MOM Instagram has become the app of choice for many looking to promote their business, blog or passion. Find out how to use this image based social network to connect and engage personally and professionally. Whether you are corporate, small business or a non-profit, you will leave inspired with ideas on how to propel your work forward. Be sure to bring … [ more ]

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