Blog Archives

Roundtable 2 | Raising Capital

Launching a business offers many challenges, but raising capital can often be the most daunting and intimidating challenge of all. It can make the difference between your idea taking off, or never going anywhere. Learn how entrepreneurs can identify different sources of funding to find the one that is most compatible with their business’ needs, and then go out and make it happen.

Roundtable 8 | Using Social Media to Sell More Efficiently

Speaker: Brandy Pham, co-founder and CCO, Planoly and founder, BrandyPham Jewelry Using social media to brand your business and sell online is nothing new, but what if you could create those posts and make those sales in less time? Jewelery designer Brandy Pham saw the need for a tool to help e-commerce-based businesses streamline their social media and created an app to make it happen on Instagram. Come learn about … [ more ]

ENCORE: Transform Your Norm…Success Lies Outside Your Comfort Zone (LP)

PERSONAL DEVELOPMENT offering advice to help you enhance your life, grow and create more positive personal experiences outside of the workplace Lisa Nichols is no stranger to transformation. Her own story is extraordinary – she transformed her life from a single mom on public assistance to a millionaire entrepreneur. Her own struggles have been the inspiration behind her bold mission to teach others that it is possible to do the same. … [ more ]

Roundtable 5 | B to B Marketing

Speaker: Rebecca Geier, CEO and co-founder, TREW Marketing Full session description coming soon!

Roundtable 4 | Creating a Business Plan for your Small Business

Speaker: Nicole Patel, founder and chocolatier, Delysia Chocolatier Businesses don’t plan to fail; they just fail to plan. For an aspiring entrepreneur, the business plan helps you determine if you have a viable business idea. For an existing business, it provides you, your staff and key stakeholders with your roadmap for success. This roundtable will help you to define your business, identify your customers, understand your financing needs and decide … [ more ]

Roundtable 3 | Your Crowdfunding Strategy

Speaker: Carlotta Stankiewicz, advertising creative director and author, Haiku Austin We have all heard about that Kickstarter campaign that reached its goal within the hour. Or that GoFundMe campaign whose idea seemed brilliant, but failed to meet its goal. What are the strategies that will make your crowdfunding campaign viable for success? Before you start, meet Carlotta Stankiewz, who just finished a campaign and will share how to maximize this … [ more ]

Roundtable 1 | Creative Marketing for Small Business

Speaker: Shanteka Sigers, SVP and executive creative director, Sanders\Wingo and Business Insider’s Top Creative Women in Advertising Small business owners are consumed by the business of their business, with little time, money or expertise to devote to marketing. Just because you build a better mousetrap doesn’t mean the world will beat a path to your door. So, how do you get started? Attend this roundtable and learn if the biggest … [ more ]

Roundtable 7 | Profitable Social Media

Speaker: Jena Apgar, digital marketing specialist Most of us use social media for some sort of professional marketing or selling. Whether you are a professional selling your experience or brand through LinkedIn or Facebook or an entrepreneur building your business on Instagram or Pinterest, we are all looking for ROI on our social media efforts. But, what is the high value social media that will help us market through social … [ more ]

Roundtable 6 | Build Your Brand through Social Media

Speaker: Lauren Modery, founder, Hipstercrite Brands used to be just for businesses. Now the key to career longevity is creating new opportunities, embracing challenges and treating yourself as a brand – define your message and expertise, be social, build real relationships, and the elevation of your career or business will begin. This interactive roundtable discussion will explore the powerful ways in which social media networks can help establish your brand … [ more ]

Roundtable 5 | Using Instagram to Communicate Your Brand

Speaker: Elayna Fernandez, founder, The Positive Mom, named “Best Latina Lifestyle Blogger” Instagram has become the app of choice for many looking to promote their business, blog or passion. Find out how to use this image based social network to connect and engage personally and professionally. Whether you are corporate, small business or a non-profit, you will leave inspired with ideas on how to propel your work forward. Be sure … [ more ]

Roundtable 4 | Video vs. Print: How Online Video is Catching the Audience’s Attention

Speaker: Kelly Wonderlin, Digital lifestyle enthusiast When you use video on your website, you have a powerful tool that can increase the popularity of your web pages. Whether you want to sell your product, share your knowledge or increase page views, digital expert Kelly Wonderlin will share how you can incorporate video to create a dynamic web site that attracts and keeps visitors.  

Roundtable 3 | How to Maximize your Blog’s Reach

Speaker: Brenda Ray Coffee, founder, 1010ParkPlace Blogging gives you a platform to present your voice to the world — attend this roundtable and learn how to find your voice! Attendees will learn the basic tools you need to get started and learn how to build traffic and attract readers. Together you will explore tips for maximizing your blog’s reach to help you build your business or charity and spread the … [ more ]

Roundtable 2 | Top Tweet Tips

Speaker: Carla Birnberg, author, What You Can When You Can: Healthy Living on Your Terms Growing your career or business requires that you elevate your profile and expand your network. Twitter can help you achieve both. It lets others know your expertise and enables you to connect to the industry influencers who can help you grow. Carla Birnberg will guide you through best practices to keep up with the latest … [ more ]

Roundtable 1 | Which Social is for You?

Are you overwhelmed by the opportunities presented by social media space and not sure how and where to get started? Attend this roundtable to learn to become more socially savvy. Social media strategist Debbie Saviano will explore how you can be more comfortable joining the conversations in the digital age. You will learn which option might best fit your needs, and leave with some simple tools and tactics to help … [ more ]

The Pie Life: How to Slice it to Find Life Balance (Expert Exchange)

There are many slices in the pie of life, but what are your priorities and how do you meet those goals? Samantha Ettus has worked with thousands of women on their work/life challenges and will share her one-of-a-kind strategies and tactics in this session designed for women looking to thrive professionally and personally. Her easy-to-apply practical and down to earth advice will help you decipher your priorities and inspire you … [ more ]

Are You Ready to be Self-Made? (Expert Exchange)

Do you have what it takes to be a self-made entrepreneur? It’s not just about the potential for financial independence, but financial empowerment is where it begins. It means getting out of survival mode, where you are one problem away from catastrophe. It means changing your mindset from instant gratification to goal orientation. It means being able to sleep at night without worry. How do you get there? Nely Galán … [ more ]

ENCORE: How to Lead…When You’re Not in Charge (W)

LEADERSHIP: Designed for a seasoned or aspiring leader looking to climb the ladder and shatter the glass ceiling Are leaders born or made? Leadership has nothing to do with positional authority and everything to do with how well you influence outcomes and inspire others. This session shares action-oriented practices that allow you to lead and impact change even if you are not “in charge”. Dive deeper with leadership expert Angie Morgan, … [ more ]

I AM THAT GIRL: Empowering Your Everyday Life (W)

YOUNG WOMEN’S PROGRAM: Designed for high school junior and senior girls Every day, we are bombarded with messages that lead us to question who we are. Meet Emily Greener, founder of I AM THAT GIRL, which advises young women to be the best version of each of us. In this inspirational and interactive session, attendees will learn how to collaborate instead of compete and contribute as much as they consume, so … [ more ]

Think Differently: Feeling Confident about Taking the Lesser Known Path

YOUNG WOMEN’S PROGRAM: Designed for high school junior and senior girls “Follow your gut” is advice easy to give, but harder to follow. How do you know when following your intuition will lead you to happiness and success? In the session, super stars in their industries will share with you the reasons why fostering your passions, seeking purpose in your chosen interest and taking the road less traveled is often the … [ more ]

Transform Your Norm…Success Lies Outside Your Comfort Zone (LP)

PERSONAL DEVELOPMENT offering advice to help you enhance your life, grow and create more positive personal experiences outside of the workplace Lisa Nichols is no stranger to transformation. Her own story is extraordinary – she transformed her life from a single mom on public assistance to a millionaire entrepreneur. Her own struggles have been the inspiration behind her bold mission to teach others that it is possible to do the same. … [ more ]

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