Bobbi Dangerfield leads Dell Business Operations (DBO) in the Dell Operations & Client Services organization, supporting a 20,000-member sales organization across more than 70 countries. In her role, Bobbi is responsible for enabling sales productivity, business growth and customer experience while driving operational excellence and flawless execution.
Bobbi also serves as North America co-chair of the Dell Women in Search of Excellence (Wise) employee resource group, which focuses on enabling women to grow and thrive through networking, leadership and expertise. She previously initiated Wise chapters in Malaysia and El Salvador. Additionally, Bobbi is a member of the Dell Global Diversity Council, helping drive diversity initiatives throughout the company in partnership with Council Chair Michael Dell.
Bobbi also leads the IT Integration office as part of the Dell and EMC Integration team, responsible for ensuring the IT backbone of the two organizations comes together seamlessly as they combine to become the biggest end-to-end technology solutions provider. As Managing Director of the Dell Global Business Center from May 2008 to June 2011, she was responsible for building capabilities in Malaysia as an IT and Services strategic delivery center.
Prior to leading the Global Business Center in Malaysia, Bobbi was General Manager for Dell El Salvador, responsible for leading Dell’s Consumer business for both U.S. and Latin America markets. Her leadership in both countries created lasting bonds between Dell and the Salvadoran and Malaysian governments because of concerted efforts geared at leaving a Dell legacy in these countries by helping improve health, environment and education for the population.
Bobbi joined Dell in August 1999 as an IT Director with responsibilities encompassing network, desktop and server support, as well as help desk, systems operations, asset management and call center technology services for all internal Dell functions. Bobbi also led the U.S. Consumer Customer Care organization, U.S. Consumer Call Center Operations, Customer Experience, Customer Centricity and Global Technology Product Management organizations at Dell.
She has more than 20 years of experience in Information Systems, Customer Service and Customer Relationship Management (CRM). Prior to joining Dell, Bobbi held positions at Burlington Northern Santa Fe Railway and IBM. She received her BBA in Business Computer Information Systems from Dallas Baptist University and her MBA from Southern Methodist University. She is a member of the board of directors for Dress for Success Austin, Texas Conference for Women and serves on the Susan G. Komen Austin Affiliate Advisory Board. Bobbi lives in Austin, Texas, with her husband, Elmer and has 2 grown children, Paige and Tyler.