CAREER ADVANCEMENT 201… Strategies to Build a Compelling Brand and Attract More Business
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Experts from some of the world’s top companies will share their strategies for branding success. How do you communicate your brand’s value in an ever-changing market? What strategies are best to help you develop your own personal brand? How can you use social media to propel your brand? Whether you are launching a new business or branding products and services for a large company, this session will help you build a compelling brand and attract more business.
Panelists: Porter Gale, author, Your Network Is Your Net Worth and former director of marketing, Virgin America @PORTERGALE
Tracy Yelencsics, director of global brand, Xerox @TYELENCICS
Randi Zuckerberg, former director of marketing, Facebook; founder, Zuckerberg Media and author, Dot.Complicated @RANDIZUCKERBERG
Moderator: Becky Arreaga, president and partner, Mercury Mambo @BECKYARREAGA