CAREER ADVANCEMENT 201… Strategies to Build a Compelling Brand and Attract More Business

Experts from some of the world’s top companies will share their strategies for branding success. How do you communicate your brand’s value in an ever-changing market? What strategies are best to help you develop your own personal brand? How can you use social media to propel your brand? Whether you are launching a new business or branding products and services for a large company, this session will help you build a compelling brand and attract more business.

Panelists: Porter Gale, author, Your Network Is Your Net Worth and former director of marketing, Virgin America @PORTERGALE 
Tracy Yelencsics, director of global brand, Xerox @TYELENCICS 
Randi Zuckerberg, former director of marketing, Facebook; founder, Zuckerberg Media and author, Dot.Complicated @RANDIZUCKERBERG

Moderator: Becky Arreaga, president and partner, Mercury Mambo @BECKYARREAGA