Stand Out as Manager Material

Grace KilleleaPop quiz: What separates the smart and hardworking from the smart and hardworking in leadership roles?

Answer: Executive presence, which entails exuding confidence, more so for women than for men, the Center for Talent Innovation has found.

Of course, the lack of executive presence, and so confidence, perceived or otherwise, isn’t the only reason there are so few women at the C-level of corporations. “Company policies and practices and gender bias are all contributing factors, too,” says Grace Killelea, founder and CEO of the GKC Group and author of The Confidence Effect: Every Woman’s Guide to the Attitude That Attracts Success. “But the confidence gap is real and it is keeping women back.” Read More

Posted in Speaker Articles, Marketing Yourself & Your Small Business, Job Advancement Tagged , |

How to Create Video Ads That Go Viral

nicole-story-200By Nicole Story, Vice President of Creative, Poo~Pourri

As creative director of Poo~Pourri’s new production company, Number Two Productions, I write and direct our digital video ads. Each gets millions of views, likes and shares on platforms like YouTube and Facebook. In fact, our videos have more than 250 million total views, and counting.

When people learn that I write Poo~Pourri ads, they often ask, “How do you create videos that become viral?” And while there’s no guarantee your ad will go viral, here’s what I’ve learned about creating video ads that are engaging and entertaining enough for people to share. Read More

Posted in Speaker Articles, Marketing Yourself & Your Small Business Tagged , |

Does Your Image Match Your Professional Goals?

Anna AkbariMost of us would never send work emails that were full of sloppy mistakes. Yet many of us do the equivalent on a daily basis with our outward appearance. “The way you present yourself is part of how others filter and receive what you’re saying,” says Anna Akbari, a sociologist, image and innovation expert and author of Startup Your Life: Hustle and Hack Your Way to Happiness. “Someone who is projecting the wrong image can’t communicate effectively.”

In other words, clothes matter—as do shoes, jewelry and hair. And they matter as much for men as they do for women. “Having the right look signals that you know the rules and that you belong,” Akbari explains. “The only difference between men and women is that it’s a lot easier for men to get it right. They don’t have hemlines, cleavage, heel height and everything else to consider.”

To help you put your best foot forward, Akbari offers three simple steps that can vastly improve your image: Read More

Posted in Speaker Articles, Marketing Yourself & Your Small Business, Job Advancement Tagged , |

Junk Gypsy Jolie Sikes’ Advice for Entrepreneurial Free Spirits

Jolie SikesWhat do you do when you realize that the corporate life just isn’t your jam? When you’re Jolie Sikes or her big sister Amie, co-founders with their mom of Junk Gypsy, you hit the road, hightailing it out of Houston and Austin, respectively—and keep driving for 15 years.

Of course, they weren’t aimlessly roaming Texas, Arkansas and Louisiana. They were scouring flea markets and roadsides for discarded treasures that they could fix up and resell. “It was Mom’s idea and her $2,000 stash for the slot machines that we used at first,” says Sikes. “She said, ‘Let’s just go to Canton [where there’s a giant four-day flea market every month] with open minds and figure out what we can do.’” Read More

Posted in Speaker Articles, Embrace the Unknown, Marketing Yourself & Your Small Business, Transitions, Small Business, Innovation Tagged , , |

Podcast | Make LinkedIn Work for YOU!

Amanda HealyTime to brush up on your LinkedIn skills? In 30 minutes, Amanda Healy, senior marketing manager and social evangelist at TIBCO Software, teaches you how to use one of the most powerful tools in your personal branding arsenal to its fullest. Tune in to learn her top tips and tricks to • increase your profile strength • strategically grow your network • boost your SEO value • and much more. Discover how to refresh your profile in as little as an hour per week—and reap the big dividends of achieving your personal and professional aspirations.

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Posted in Conference Sessions, Marketing Yourself & Your Small Business, Networking, Podcasts Tagged |

Free Teleclass | Make LinkedIn Work for YOU!

Amanda HealyMake LinkedIn Work for YOU!
Tuesday, June 28, 2016
12:00 – 12:30 pm

Eventbrite - Make LinkedIn Work for YOU! (Free Teleclass with Amanda Healy)
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Posted in Marketing Yourself & Your Small Business, Networking, Teleclass Signups Tagged , |

Trade Secrets of a Tech-Savvy Entrepreneur

Stanard, Tiffanie

A word to the wise: If you ever take a meeting with Tiffanie Stanard, make sure you’re fully caffeinated. The marketing and branding strategist and CEO of Prestige Concepts in Philadelphia talks fast, thinks faster—and does what most people consider a full morning’s slate (i.e., sends emails to current, past and prospective clients, updates her to-do list, prepares for meetings and exercises) before she has even arrived at her office. Read More

Posted in Speaker Articles, Marketing Yourself & Your Small Business, Communication Skills, Small Business, Innovation Tagged , |

How to Get Buy-in from Your Boss, Team, Client, Anyone!

Black, JoanneYou don’t have to be in sales to wish you were a good salesperson. After all, every instance of persuasion—whether it’s getting your team to improve its performance or your boss to green-light your proposal—is a form of selling. Being personable and articulate helps, of course. But getting buy-in is more about know-how than natural gifts, says Joanne Black, who has more than 35 years of sales and management experience and is author of Pick Up the Damn Phone: How People, Not Technology, Seal the Deal. Here, her four steps to winning people over to your side: Read More

Posted in Speaker Articles, Life on Your Terms, Marketing Yourself & Your Small Business, Negotiating Tagged , |

Optimize Brand You—and Boost Your Career (with Aliza Licht)

Aliza Licht 270x270Optimize Brand You—and Boost Your Career
Tuesday, October 27th, 2015
12:00-12:30pm CDT

Eventbrite - Optimize Brand You—and Boost Your Career (with Aliza Licht)

In the new workplace, a strong personal brand is key to a successful career. Read More

Posted in Marketing Yourself & Your Small Business, Teleclass Signups Tagged |

Self-Promote without Feeling Like a Show-off

Berger, JonahOf course your work should speak for itself, but you can’t assume it’ll always be heard and appreciated. “People are busy, they don’t have time to pay attention to everything—and sometimes even good work gets overlooked,” says Jonah Berger, Wharton School professor and bestselling author of Contagious: Why Things Catch On. “Don’t over-claim, but also don’t be ashamed to be a good spokesperson for your accomplishments.” Here, Berger’s advice about wielding the megaphone, so you can talk yourself up—and feel good about it. Read More

Posted in Speaker Articles, Marketing Yourself & Your Small Business, Communication Skills Tagged |
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