The New Networking Roadmap: Building the Relationships You Need to Succeed | Podcast

J. Kelly HoeyClick Play below to listen. 

In this hyper-connected world, where everyone is posting, liking and friending fast and furiously, are you actually leveraging your connections successfully? In this 30-minute teleclass, networking expert J. Kelly Hoey will provide some of her innovative strategies for forming strong relationships—the genuine, long-lasting kind that is mutually beneficial. Master the social tools at your disposal, and never clutter your calendar with dead-end coffee dates and endless informational interviews again! Read More

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Posted in Marketing Yourself & Your Small Business, Communication Skills, Networking, Job Advancement, Podcasts Tagged |

Stand Out in the Crowd: Experts from QVC and Zulily Share Insights on How to Differentiate Your Brand

Rachel Ungaro, QVC

Featuring Rachel Ungaro, Vice President of Apparel Buying, Design and Global Sourcing, QVC, and Lori Twomey, Chief Merchant, zulily

QVC’s Rachel Ungaro and zulily’s Lori Twomey know a thing or two about discovering new products and brands. On their watch, QVC has launched and fostered the growth of some of today’s most successful brands, many of which were founded by women, including bareMinerals, Spanx, IT Cosmetics and Lori Greiner, while zulily, QVC’s sister company, has worked with 15,000+ beloved and boutique brands. Read More

Posted in Speaker Articles, Marketing Yourself & Your Small Business Tagged , , |

Three Things Men Do in Meetings That You Should Do, Too

If you’re being passed over for promotions by people less qualified than you or not getting jobs you can’t believe you didn’t get, part of the problem could be your self-presentation. “From the way you walk into a room to the tone of your voice, there are nonverbal ways of communicating that you are or aren’t manager material,” says Ruth Sherman, CEO and celebrity speech and media coach and author of Speakrets [rhymes with secrets]: The 30 Best, Most Effective, Most Overlooked Marketing And Personal Branding Essentials. “But these aren’t natural-born talents. It’s a matter of learning and practicing performance and technique.” Read More

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5 Things You Need to Know Before Starting Your Own Business

Planoly is Brandy Pham’s first tech startup, but not her first venture. That’s probably why the app for Instagram users already has almost half a million accounts since launching last year. “I’m still on a learning curve, but I definitely applied what I had figured out the hard way when starting a jewelry line,” says Pham, whose rings and necklaces were available at stores such as Henri Bendel and Anthropologie.

In fact, her app evolved from her jewelry design business. “We had shifted our focus to e-commerce and noticed that sales went way up when I posted on Instagram,” Pham recalls. “It was a lot of work, though, taking photos, editing and captioning them, plotting them out for the week and then posting three times a day—on top of designing the jewelry and arranging for its manufacture.”

Then she had a baby, and just about lost her mind. Her husband, though, thought they could design an app that would help her—and together they realized they had something that other small businesses that marketed their brands on Instagram could also use. Read More

Posted in Speaker Articles, Embrace the Unknown, Marketing Yourself & Your Small Business, Transitions Tagged , |

Use Social Media to Raise Your Value at Work

Jennefer WitterYou have your reasons if you don’t post on social media for work. Maybe you’re too busy. Or you wouldn’t know which platform to use—or what to post. Perhaps no one in your industry who is important is following you. Or you’re a private person and you want to keep it that way.

Whatever your rationale, personal branding expert Jennefer Witter wants you to know that you’re missing out on a key opportunity to advance your career. “Using social media can help you elevate your reputation and the visibility of your organization, which makes you valuable if your brand aligns with your company’s values,” says Witter, CEO and founder of The Boreland Group Inc. and author of The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed. Read More

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Stand Out as Manager Material

Grace KilleleaPop quiz: What separates the smart and hardworking from the smart and hardworking in leadership roles?

Answer: Executive presence, which entails exuding confidence, more so for women than for men, the Center for Talent Innovation has found.

Of course, the lack of executive presence, and so confidence, perceived or otherwise, isn’t the only reason there are so few women at the C-level of corporations. “Company policies and practices and gender bias are all contributing factors, too,” says Grace Killelea, founder and CEO of the GKC Group and author of The Confidence Effect: Every Woman’s Guide to the Attitude That Attracts Success. “But the confidence gap is real and it is keeping women back.” Read More

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How to Create Video Ads That Go Viral

nicole-story-200By Nicole Story, Vice President of Creative, Poo~Pourri

As creative director of Poo~Pourri’s new production company, Number Two Productions, I write and direct our digital video ads. Each gets millions of views, likes and shares on platforms like YouTube and Facebook. In fact, our videos have more than 250 million total views, and counting.

When people learn that I write Poo~Pourri ads, they often ask, “How do you create videos that become viral?” And while there’s no guarantee your ad will go viral, here’s what I’ve learned about creating video ads that are engaging and entertaining enough for people to share. Read More

Posted in Speaker Articles, Marketing Yourself & Your Small Business Tagged , |

Does Your Image Match Your Professional Goals?

Anna AkbariMost of us would never send work emails that were full of sloppy mistakes. Yet many of us do the equivalent on a daily basis with our outward appearance. “The way you present yourself is part of how others filter and receive what you’re saying,” says Anna Akbari, a sociologist, image and innovation expert and author of Startup Your Life: Hustle and Hack Your Way to Happiness. “Someone who is projecting the wrong image can’t communicate effectively.”

In other words, clothes matter—as do shoes, jewelry and hair. And they matter as much for men as they do for women. “Having the right look signals that you know the rules and that you belong,” Akbari explains. “The only difference between men and women is that it’s a lot easier for men to get it right. They don’t have hemlines, cleavage, heel height and everything else to consider.”

To help you put your best foot forward, Akbari offers three simple steps that can vastly improve your image: Read More

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Junk Gypsy Jolie Sikes’ Advice for Entrepreneurial Free Spirits

Jolie SikesWhat do you do when you realize that the corporate life just isn’t your jam? When you’re Jolie Sikes or her big sister Amie, co-founders with their mom of Junk Gypsy, you hit the road, hightailing it out of Houston and Austin, respectively—and keep driving for 15 years.

Of course, they weren’t aimlessly roaming Texas, Arkansas and Louisiana. They were scouring flea markets and roadsides for discarded treasures that they could fix up and resell. “It was Mom’s idea and her $2,000 stash for the slot machines that we used at first,” says Sikes. “She said, ‘Let’s just go to Canton [where there’s a giant four-day flea market every month] with open minds and figure out what we can do.’” Read More

Posted in Speaker Articles, Embrace the Unknown, Marketing Yourself & Your Small Business, Transitions, Small Business, Innovation Tagged , , |

Podcast | Make LinkedIn Work for YOU!

Amanda HealyTime to brush up on your LinkedIn skills? In 30 minutes, Amanda Healy, senior marketing manager and social evangelist at TIBCO Software, teaches you how to use one of the most powerful tools in your personal branding arsenal to its fullest. Tune in to learn her top tips and tricks to • increase your profile strength • strategically grow your network • boost your SEO value • and much more. Discover how to refresh your profile in as little as an hour per week—and reap the big dividends of achieving your personal and professional aspirations.

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Posted in Conference Sessions, Marketing Yourself & Your Small Business, Networking, Podcasts Tagged |
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