Category Archives: Marketing Yourself & Your Small Business

Does Your Image Match Your Professional Goals?

Most of us would never send work emails that were full of sloppy mistakes. Yet many of us do the equivalent on a daily basis with our outward appearance. “The way you present yourself is part of how others filter and receive what you’re saying,” says Anna Akbari, a sociologist, image and innovation expert and author of Startup Your Life: Hustle and Hack Your Way to Happiness. “Someone who is … [ more ]

Posted in Speaker Articles, Marketing Yourself & Your Small Business, Job Advancement Tagged , |

Junk Gypsy Jolie Sikes’ Advice for Entrepreneurial Free Spirits

What do you do when you realize that the corporate life just isn’t your jam? When you’re Jolie Sikes or her big sister Amie, co-founders with their mom of Junk Gypsy, you hit the road, hightailing it out of Houston and Austin, respectively—and keep driving for 15 years. Of course, they weren’t aimlessly roaming Texas, Arkansas and Louisiana. They were scouring flea markets and roadsides for discarded treasures that they … [ more ]

Posted in Speaker Articles, Embrace the Unknown, Marketing Yourself & Your Small Business, Transitions, Small Business, Innovation Tagged , , |

Podcast | Make LinkedIn Work for YOU!

Time to brush up on your LinkedIn skills? In 30 minutes, Amanda Healy, senior marketing manager and social evangelist at TIBCO Software, teaches you how to use one of the most powerful tools in your personal branding arsenal to its fullest. Tune in to learn her top tips and tricks to • increase your profile strength • strategically grow your network • boost your SEO value • and much more. Discover how to … [ more ]

Posted in Conference Sessions, Marketing Yourself & Your Small Business, Networking, Podcasts Tagged |

Free Teleclass | Make LinkedIn Work for YOU!

Make LinkedIn Work for YOU! Tuesday, June 28, 2016 12:00 – 12:30 pm

Posted in Marketing Yourself & Your Small Business, Networking, Teleclass Signups Tagged , |

Trade Secrets of a Tech-Savvy Entrepreneur

A word to the wise: If you ever take a meeting with Tiffanie Stanard, make sure you’re fully caffeinated. The marketing and branding strategist and CEO of Prestige Concepts in Philadelphia talks fast, thinks faster—and does what most people consider a full morning’s slate (i.e., sends emails to current, past and prospective clients, updates her to-do list, prepares for meetings and exercises) before she has even arrived at her office.

Posted in Speaker Articles, Marketing Yourself & Your Small Business, Communication Skills, Small Business, Innovation Tagged , |

How to Get Buy-in from Your Boss, Team, Client, Anyone!

You don’t have to be in sales to wish you were a good salesperson. After all, every instance of persuasion—whether it’s getting your team to improve its performance or your boss to green-light your proposal—is a form of selling. Being personable and articulate helps, of course. But getting buy-in is more about know-how than natural gifts, says Joanne Black, who has more than 35 years of sales and management experience … [ more ]

Posted in Speaker Articles, Life on Your Terms, Marketing Yourself & Your Small Business, Negotiating Tagged , |

Optimize Brand You—and Boost Your Career (with Aliza Licht)

Optimize Brand You—and Boost Your Career Tuesday, October 27th, 2015 12:00-12:30pm CDT In the new workplace, a strong personal brand is key to a successful career.

Posted in Marketing Yourself & Your Small Business, Teleclass Signups Tagged |

Self-Promote without Feeling Like a Show-off

Of course your work should speak for itself, but you can’t assume it’ll always be heard and appreciated. “People are busy, they don’t have time to pay attention to everything—and sometimes even good work gets overlooked,” says Jonah Berger, Wharton School professor and bestselling author of Contagious: Why Things Catch On. “Don’t over-claim, but also don’t be ashamed to be a good spokesperson for your accomplishments.” Here, Berger’s advice about wielding … [ more ]

Posted in Speaker Articles, Marketing Yourself & Your Small Business, Communication Skills Tagged |

How to Duplicate the Viral Success of the ALS Ice Bucket Challenge

By Kerry H. McManama What began several months ago as a challenge among friends has engaged more than 2.4 million people via the power of social media and earned more than $41 million for a worthy cause. Why has the ALS Ice Bucket Challenge gone viral? Here are five key elements you can use to engage and excite people—and duplicate this super-successful cause marketing initiative.

Posted in blog, Marketing Yourself & Your Small Business, Innovation Tagged |

Beyond Social: Leverage Your Online Networks

by Lani Rosales You’re a top executive, a business leader in your industry and community. You need to use social media, but how are you supposed to engage with your networks without wasting time or becoming a slave to the pinging sound of someone mentioning your Twitter handle online?

Posted in blog, Marketing Yourself & Your Small Business, Communication Skills, Job Advancement Tagged |
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