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Small Business Boot Camp

Did you know?

There are 10 million women-owned businesses in the US that employ over 13 million people and generate nearly $2 trillion in annual sales.

The Texas Conference for Women has partnered with Tory Johnson, CEO of Women For Hire and Spark & Hustle, workplace contributor on “Good Morning America,” and New York Times bestselling author, to provide programming designed specifically for current and aspiring small business owners.

The Texas Conference for Women Spark & Hustle Small Business Boot Camp will feature solo presenters, panel discussions, interactive exercises, structured networking and vendor tables. In this fast-paced, advice-driven track, we tackle only the most important topics for entrepreneurial success.



10:00 – 10:15 am   Welcome/Introduction by Tory Johnson

10:15 – 10:45 am   Keynote

Speaker: Sarah Palisi Chapin, CEO and partner at Hail Merry

10:45 – 11:00 am   Break

11:00 – 12:20 pm   Muscle Marketing Workshop

Tory Johnson leads a line-up of small business owners who open their playbooks to share the real-world marketing tactics and strategies that work. You’ll leave with fresh ideas to formulate an actionable marketing plan, as well as new contacts—who we call “BBFs” (business best friends)—to help fuel your small business success.


Alissa Bayer, owner and founder of milk + honey

Caroline Freedman, CEO and co-founder of Nurturme Organic Baby Foods

Ross Kimbarovsky, co-founder of crowdSpring

Lauren McCullough, COO and co-founder of Nurturme Organic Baby Foods

12:20 to 12:30 pm  Putting It All Together: Recap with Tory Johnson

1:00 to 2:45 pm  Conference Keynote Luncheon

2:45 to 4:30 pm   Pitch It! Session

Join Tory Johnson and a team of pros in the exhibit hall for an exciting PITCH IT! session. This popular program takes a hands-on approach to helping you clarify and perfect your 30-second “elevator pitch” about your business. Each participant will have a chance to step up to the podium to share her pitch and receive on-the-spot candid and constructive feedback from a panel of experts. You’ll learn not only by giving your pitch, but also by listening to others. So step out of your comfort zone and join us from 2:45 to 4:30 for PITCH IT!


Ross Kimbarovsky, co-founder of crowdSpring

Jenn Lee, coach, speaker, small business advisor, media correspondent and life coach

Sarah Palisi Chapin, CEO and partner at Hail Merry


About Tory Johnson

Tory Johnson is the founder of Women For Hire (a 13-year old multimillion-dollar career expo business) and Spark & Hustle National Conferences for current and aspiring women small business owners. As workplace contributor on ABC’s Good Morning America, she is a favorite among viewers who appreciate her no-nonsense career advice. She is a New York Times bestselling author and frequent speaker.

If you have already registered for the conference and want to be a part of the Small Business Boot Camp, simply log in to your registration account and make the change for no charge.  Information on how to log into your registration account can be found on the email confirmation that was sent on the day you registered.

For information on sponsoring the Boot Camp, please contact Laurie Dalton White at 510-428-2161 or [email protected] or Elizabeth Cutler 781-454-7742 or [email protected]