Certainly few know it better than Trenesa Danuser, who has utilized her highly creative and strategic communications acumen to manage global media interactions and launches for well-known franchises throughout her career. She recently launched the Origins brand in mainland China, and she is responsible for global strategy development and communications for 29 countries and territories around the world.
Q: Where did your professional career begin, and how did you end up where you are today?
A: I started as storm chaser for the American Red Cross and later found my way to beauty.
Q: Can you name a leader for whom you have great respect and tell us why?
A: My mom and dad. They overcame tremendous obstacles and devastating loss, yet they still continue to tirelessly serve their community.
Q: As a leader in your company, what is the best piece of advice you would offer to a new employee to help them succeed?
A: Be open to the possibilities and always ask for more.
Q. What would you say has been your driving force in your staying power in a male-dominated industry?
A: Who knows beauty better than a woman?
Q: As a seasoned professional, how do you share your experience with your team on a daily basis?
A: Open door and team collaboration. They see me in the trenches.
Q. What is the one thing you make time for in your daily life that helps keeps you refreshed and positive?
A: Run out of the office to be with my family. I have a sense of urgency established with my team that they are my priority.