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Social Media for Business and Empowering Employees to Engage

Maribel-Sierra-120x162Social media for business can seem daunting. Where should you begin? What resources are necessary? How can you maintain control and feel confident letting employees speak on your behalf? How do I prove the value for our time and efforts? These are some of the questions businesses are trying to answer before they become active in the social media space. But because of the potential risks at hand, many are proceeding very carefully or not starting at all.

Over several years, various roles within operations, manufacturing and procurement at Dell have provided Maribel Sierra, Director of Social Media Services, a unique perspective into how social media can be applicable for all business units. And leading the efforts to launch social media listening for Dell has also helped her understand the best methods for defining a strategy and influencing change.

Below are a few short video clips highlighting her social media perspective. Be sure to stop by the Social Media Pavilion at the Texas Conference for Women on October 24, 2012 to learn more and ask her questions about how you can empower your employees to engage and effectively utilize social media for your own business.


Dell Social Media: Maribel Sierra—Crawl, Walk Then Run

Dell Social Media: Maribel Sierra—Empower Your Employees to Engage


Dell Social Media: Maribel Sierra—Have Patience and Train Your Employees

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