AMANDA SLAVIN is a millennial and generation Z expert and the CEO and founder of CatalystCreativ, an experience studio focused on helping cities, brands and institutions flourish by developing educational, inspirational strategy, along with on and offline campaigns to engage Millennials. CatalystCreativ is backed by Zappos CEO and venture capitalist Tony Hsieh as part of the Downtown Project. Slavin and CatalystCreativ have worked with brands spanning from NPR, Dell, Coke and Starwood Hotels. She was named by Forbes as one of their 30 Under 30 for marketing and advertising. Slavin earned an M.A. in curriculum from the UConn’s Neag School of Education and wrote her thesis on the impact outdoor community has on engagement, creating a metrics of engagement. She has used this understanding of engagement in her approach to grassroots marketing and brand development. Slavin has served as an event organizer for TEDx Big Apple, as a producer of Global Citizen Festival, and is a founding board member for NPR’s millennial arm, GenListen. Slavin is an advisor to Mama Hope and I Am That Girl, is a member of the World Economic Forum, Global Shapers, TED and Summit Series. She is a seasoned presenter with past speaking engagements including SXSW, BizBash Innovation Forum, TEDx and 99U. @ajslavin
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