Ariana Sweet

ARIANA SWEET is a beauty buyer for color cosmetics and nailcare with QVC, where she also oversees the QVC Beauty Sample Box program.  She works directly with QVC vendors in these categories to select new product each season. Sweet also attends trade shows throughout the year and frequently sits on the Cosmoprof auditions panels to find new brands to bring to QVC. Previously, Sweet held roles in various other buying offices including jewelry and food/cookbooks, but has spent the last five years in the beauty category. She is a member the Cosmetic Executive Women (CEW) organization and works with CEW to coordinate various QVC and CEW partnership programs. She is also one of the buying leads for the QVC sponsored booths at BeautyCon. Sweet earned a BA in fashion merchandising with a minor in leadership from the University of Delaware. @qvc