Carla Piñeyro Sublett is the executive director of marketing for Latin America with Dell. She has responsibility for all segmentation spanning consumers to large institutions. She and her team drive all facets of marketing in the region, from demand generation to overall brand health. In the spring of 2013 the organization will launch a year-long brand campaign in Brazil focused on driving awareness around Dell’s expanded solutions portfolio. Sublett has held a variety of roles at Dell over the course of the last 14 years, working with customers around the globe and in every major segment. Prior to her current role, she had responsibility for the Americas internal sales organization which helped achieve over $4 billion in annual sales. During her tenure, the organization underwent a significant transformation contributing to productivity growth, profitability gains and global best practices. Sublett also started a fitness group across North America, called Thrive, which focuses on helping promote networking through exercise among team members. As a result, several participants experienced life altering weight loss and lifestyle changes. Sublett is also a founding member and co-chair of Adelante – a Hispanic employee resource group at Dell. Adelante focuses on driving impact to the business, community and members. She is also the president-elect for the board of the Austin Children’s Museum were she has served for over two years. @DELL
Carla Piñeyro Sublett
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