Cindy Ratzlaff was named to the Forbes’ “20 Best Branded Women on Twitter” list and Forbes Woman called her one of the “Most Influential Women On Entrepreneurship.” A contributor to Business Insider, writing on social media marketing strategy, her essays on happiness have appeared on Oprah.com, CNN.com and Wowowow.com. As vice president of brand marketing at Rodale, Ratzlaff pioneered a marketing methodology called The Marketing 360, now widely emulated throughout the industry. Her signature Marketing 360 campaign for the launch of The South Beach Diet garnered her a spot on the prestigious Advertising Age “Marketing 50” list. Her firm, Brand New Brand You, specializes in digital branding and content marketing. She co-authored two bestselling books on happiness and boundaries; “Queen of Your Own Life” and “Queenisms: 101 Jolts of Inspiration.”
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