Dr. Kelli Keough is the vice president of active trading at Charles Schwab, where she is responsible for the client experience, product management and education for Schwab’s active traders. She has been with Schwab for the past 9 years and in financial services for the past 14 years. Most recently, Keough served as the chief marketing officer at CyberTrader, where she led the merger of CyberTrader into Schwab. Prior to her work at Schwab, Keough worked with a variety of start-up and financial service companies. Keough was a professor of psychology at the University of Texas at Austin before starting her career in financial services. Keough received her bachelor’s degree with honors from Yale, her master’s degree and doctorate in Social Psychology from Stanford.