Penny Baldwin

PENNY BALDWIN is a senior vice president and the chief marketing officer at Qualcomm Technologies, Inc. In her role, Baldwin leads the company’s marketing efforts worldwide, spanning corporate communications, brand management, product marketing, digital and social marketing, content and creative, thought leadership, positioning and narratives, insights, and analytics. Before joining Qualcomm, Baldwin was vice president and general manager of Intel Global Brand Management and Reputation, responsible for leading all facets of the Intel brand worldwide. In addition, she oversaw Intel partner marketing (including worldwide oversight of the Intel Inside program) and all marketing strategy and execution in support of the new technology group. Baldwin is a seasoned marketing professional with more than 30 years of in-depth expertise spanning agency leadership of Madison Avenue agency brands, global consumer marketing, and brand management for Yahoo!, CMO of global security company McAfee, and global brand management, partner marketing, and new technology group marketing for Intel. She is an inspirational leader of marketing and communications teams, has extensive international marketing experience, and is deeply conversant across the full spectrum of marketing disciplines requiring global integration and optimization. Baldwin attended San Francisco State University and studied marketing. @pennyrbaldwin

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