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Tracy Yelencsics

2013 Speaker

Tracy Yelencsics is director of global brand in corporate marketing and communications at Xerox. Yelencsics is responsible for the worldwide management of the Xerox brand operation. She is focused on building the company’s brand community and driving advocacy of brand identity, personality and its Ready for Real Business platform, as well as maintaining and increasing brand perception and value externally. In this role, she is responsible for evolving and refreshing the brand, and managing the brand experience at Xerox’s Executive Briefing Center in New York. Prior to taking the brand role, Yelencsics was vice president of marketing communications and segment marketing. Since joining Xerox in 1988, Yelencsics has also held various other engineering, product delivery, operational and marketing roles. Yelencsics earned a B.S. in electrical engineering from the Rochester Institute of Technology and earned her M.B.A. from the William E. SimonSchool of the University of Rochester. @TYelencsics