Stella & Dot CEO Jessica Herrin on Building a Powerful Brand
“Recognize that the only way you’re really going to fail is if you give up.” -Jessica Herrin
Jessica Herrin, founder and CEO of Stella & Dot, shared lessons learned in her career path in an online radio conversation with Samantha Ettus, hosted by the Texas Conference for Women. Click the link below to listen to the full 30-minute radio show.
Herrin built Stella & Dot out of a mission to “democratize entrepreneurship” and let women build their own businesses—while maintaining their flexibility—as independent stylists for the company. “I wanted to create a business for women about defining success as happiness, their pace, their way,” said Herrin.
She shared tips about pursuing venture capital (“don’t give up…don’t assume that your gender is an issue”), work-life balance and building a strong brand.
“The most wonderful thing about life is that it’s just one step at a time. Focus on what matters most.”
About Jessica: As the brains behind Stella & Dot, Jessica has proven just how one woman can go about styling her life with smarts, courage, and tenacity. After joining two successful tech startups out of college, she went to the Stanford Graduate School of Business, where, at the ripe age of 24, she co-founded the now world’s leading wedding site, WeddingChannel.com.
About Samantha Ettus: Samantha is the leading lifestyle and parenting expert for working women. She has coached thousands of women, from celebrities, to entrepreneurs, top CEO’s and professional athletes. Ettus is a best-selling author of four Random House books and a contributor to Forbes and Disney’s parenting site, Babble. She hosts a nationally syndicated radio show for working moms and has interviewed countless luminaries from Al Roker to Bethenny Frankel and Mary J. Blige. Ettus has made hundreds of local and national TV appearances and is a sought after speaker at corporations, conferences and colleges. Ettus earned her B.A. and M.B.A. from Harvard University. @SAMANTHAETTUS