The Power of Pinning: Using Pinterest to Build Your Professional and Personal Brand

by Lisa Kalner Williams

Have you heard that you “should be on Pinterest” but haven’t the foggiest idea how pinning and repinning will help your brand? Let me help.

Demonstrate your expertise

Pinterest’s visual emphasis gives you an unparalleled opportunity to curate images that show your work in action. Take that to heart when you pin. If you’re a baker, upload images of your best confections. Do you help women with physical fitness? If clients let you, pin their most striking before and after photos. Read More

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