February 2016 Newsletter

Business Truisms You Shouldn’t Believe

Coopersmith, MarkA lot of what it takes to be a successful entrepreneur is the same today as it was 30 years ago—grit, vision, initiative, willingness to take risks. But how we start and run a business is very different. “We used to do market research, write a business plan, seek money and resources, build the product—and then execute the plan and hope we were right,” says Mark Coopersmith, senior fellow of entrepreneurship at UC Berkeley’s Hass School of Business and coauthor with John Danner of The Other “F” Word: How Smart Leaders, Teams, and Entrepreneurs Put Failure to Work. “Now we start lean and iterate quickly, learning as we go and building on the fly. It’s no longer a linear and segregated process.” Read More

Trade Secrets of a Tech-Savvy Entrepreneur

Stanard, Tiffanie

A word to the wise: If you ever take a meeting with Tiffanie Stanard, make sure you’re fully caffeinated. The marketing and branding strategist and CEO of Prestige Concepts in Philadelphia talks fast, thinks faster—and does what most people consider a full morning’s slate (i.e., sends emails to current, past and prospective clients, updates her to-do list, prepares for meetings and exercises) before she has even arrived at her office. Read More

Three Things Every Career Woman Needs to Know

Marianne CooperIf you ever feel like an imposter at work—or felt like one in school—you stand in good company. “It’s common to feel this way, and women tend to feel the imposter syndrome more intensely than do men,” says Marianne Cooper, a sociologist at Stanford’s Clayman Institute for Gender Research and author of Cut Adrift: Families in Insecure Times. Read More

  • Subscribe to our eNewsletter

  • Join Our Email List!

    Never miss a registration announcement again—plus keynote updates, podcast reminders, and a monthly newsletter that brings conference day speakers to your inbox all year long!