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Your Brand: How to Define and Market Yourself | 2019 Session

Lida Citroen

People tend to come up with their own perceptions about who you are, what you’re good at—and, quite likely, what you’re not good at. They “brand” you in their own minds, which means your brand is created by default, rather than by intentional design. Why let others define your reputation? Join this session to explore how to brand or rebrand yourself. Experts will share their personal experiences to help you reassess your brand –in person and online— so that your brand reflects who you are, not who others want you to be.

Thought Leader: Lida Citroën, reputation management and personal branding expert and author, Reputation 360: Creating Power through Personal Branding

⚬  Simidele Adeagbo, Olympian and marketing expert

⚬  Marissa Tarleton, CEO, RetailMeNot

⚬  Yai Vargas, branding, career and diversity strategist

Emcee: Melinda Franklin, managing director, corporate & government affairs, United Airlines, Inc.