Catherine Kaputa

Don’t Play the Weather Girl if You Want to Be the VP

Young woman shaking hands in a business meeting

A woman gets into an elevator. She’s a hard-working executive who comes to the office early every day. One day, the CEO gets into the elevator with her. She freezes, afraid to talk and afraid not to talk. So, she chats about the weather.

Another day, she’s riding the elevator when the CEO steps in again. But this time, a male colleague also gets in, shakes the CEO’s hand, introduces himself and says: “We just had a great meeting with a new client we were pitching the other day. And, I think we’re going to get the business.” The CEO looks at him and says, “You just made my day.”

The woman, realizing her mistake, reflects: Her colleague was branding himself as the next VP while she was branding herself as the weather girl. Read More

2018 Session | Personal Brand Overhaul: Redefine the Way You’re Perceived at Work

Everyone has a certain reputation (or “brand”) that they’re known for in the workplace, but for most people, that brand has been created by default, rather than by intentional design. The people you work with have built up their own perceptions, opinions, and judgments about who you are, what you’re good at—and possibly even what you’re not good at. They have “branded” you in their own minds. Have you allowed others to define your reputation? If so, you have the ability to re-brand yourself. This panel of branding experts will show you how to re-assess your brand –in person, online and when sending emails –  and adjust your communication to that you can attract high-profile projects and solidify your reputation as a leader. Read More

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