Category Archives: Marketing Yourself & Your Small Business
Time to brush up on your LinkedIn skills? In 30 minutes, Amanda Healy, senior marketing manager and social evangelist at TIBCO Software, teaches you how to use one of the most powerful tools in your personal branding arsenal to its fullest. Tune in to learn her top tips and tricks to • increase your profile strength • strategically grow your network • boost your SEO value • and much more. Discover how to … [ more ]
Optimize Brand You—and Boost Your Career Tuesday, October 27th, 2015 12:00-12:30pm CDT In the new workplace, a strong personal brand is key to a successful career.
Of course your work should speak for itself, but you can’t assume it’ll always be heard and appreciated. “People are busy, they don’t have time to pay attention to everything—and sometimes even good work gets overlooked,” says Jonah Berger, Wharton School professor and bestselling author of Contagious: Why Things Catch On. “Don’t over-claim, but also don’t be ashamed to be a good spokesperson for your accomplishments.” Here, Berger’s advice about wielding … [ more ]
By Kerry H. McManama What began several months ago as a challenge among friends has engaged more than 2.4 million people via the power of social media and earned more than $41 million for a worthy cause. Why has the ALS Ice Bucket Challenge gone viral? Here are five key elements you can use to engage and excite people—and duplicate this super-successful cause marketing initiative.
by Lani Rosales You’re a top executive, a business leader in your industry and community. You need to use social media, but how are you supposed to engage with your networks without wasting time or becoming a slave to the pinging sound of someone mentioning your Twitter handle online?
One of the biggest complaints I get about Twitter is the 140-character limitation. Many entrepreneurs feel they don’t have enough space to really share what they want to say. However, others have welcomed the on-board requirement of editing their missives down to the essential thoughts. This type of self-editing does not come naturally to most, so below are tactics you can use to make leveraging Twitter easier while still getting … [ more ]
Sure, you’re into mixed martial arts and music by Lady Gaga – but you’d rather if your boss didn’t know about it! Or maybe you’re miserable on the job and need an outlet to vent, but are paralyzed by the thought of anyone at your workplace finding out. Wanting to keep your personal life, well, personal is a perfectly reasonable aspiration; but is possible in our uber-connected world?
“Recognize that the only way you’re really going to fail is if you give up.” -Jessica Herrin Jessica Herrin, founder and CEO of Stella & Dot, shared lessons learned in her career path in an online radio conversation with Samantha Ettus, hosted by the Texas Conference for Women. Click the link below to listen to the full 30-minute radio show.
Shot on-site at our 2013 Conference, speaker Mel Robbins, CNN and HLN legal and political contributor and founder of Inspire52.com, discusses the challenges that women face in the workplace, including learning to speak up and set boundaries. Listen to her advice about how to promote your skills to those around you here.
Join us Feb. 12 for a high-energy conversation on branding between Jessica Herrin, CEO & founder of Stella & Dot and host Samantha Ettus! The Power of Us: Building a Brand That Makes a Difference Wed., Feb. 12 from 11:00 pm to 11:30 pm CST REGISTER HERE
“If it comes down to your ethics vs. a job, choose ethics. You can always find another job.” 2013 Texas Conference for Women keynote Sallie Krawcheck, one of the most respected voices on Wall Street, speaks about lessons she learned in her own career in senior leadership roles and the importance of women in business.