Category Archives: Marketing Yourself & Your Small Business

Use Social Media to Raise Your Value at Work

You have your reasons if you don’t post on social media for work. Maybe you’re too busy. Or you wouldn’t know which platform to use—or what to post. Perhaps no one in your industry who is important is following you. Or you’re a private person and you want to keep it that way. Whatever your rationale, personal branding expert Jennefer Witter wants you to know that you’re missing out on … [ more ]

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Stand Out as Manager Material

Pop quiz: What separates the smart and hardworking from the smart and hardworking in leadership roles? Answer: Executive presence, which entails exuding confidence, more so for women than for men, the Center for Talent Innovation has found. Of course, the lack of executive presence, and so confidence, perceived or otherwise, isn’t the only reason there are so few women at the C-level of corporations. “Company policies and practices and gender … [ more ]

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How to Create Video Ads That Go Viral

By Nicole Story, Vice President of Creative, Poo~Pourri As creative director of Poo~Pourri’s new production company, Number Two Productions, I write and direct our digital video ads. Each gets millions of views, likes and shares on platforms like YouTube and Facebook. In fact, our videos have more than 250 million total views, and counting. When people learn that I write Poo~Pourri ads, they often ask, “How do you create videos … [ more ]

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Does Your Image Match Your Professional Goals?

Most of us would never send work emails that were full of sloppy mistakes. Yet many of us do the equivalent on a daily basis with our outward appearance. “The way you present yourself is part of how others filter and receive what you’re saying,” says Anna Akbari, a sociologist, image and innovation expert and author of Startup Your Life: Hustle and Hack Your Way to Happiness. “Someone who is … [ more ]

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Junk Gypsy Jolie Sikes’ Advice for Entrepreneurial Free Spirits

What do you do when you realize that the corporate life just isn’t your jam? When you’re Jolie Sikes or her big sister Amie, co-founders with their mom of Junk Gypsy, you hit the road, hightailing it out of Houston and Austin, respectively—and keep driving for 15 years. Of course, they weren’t aimlessly roaming Texas, Arkansas and Louisiana. They were scouring flea markets and roadsides for discarded treasures that they … [ more ]

Posted in Speaker Articles, Embrace the Unknown, Marketing Yourself & Your Small Business, Transitions, Small Business, Innovation Tagged , , |

Podcast | Make LinkedIn Work for YOU!

Time to brush up on your LinkedIn skills? In 30 minutes, Amanda Healy, senior marketing manager and social evangelist at TIBCO Software, teaches you how to use one of the most powerful tools in your personal branding arsenal to its fullest. Tune in to learn her top tips and tricks to • increase your profile strength • strategically grow your network • boost your SEO value • and much more. Discover how to … [ more ]

Posted in Conference Sessions, Marketing Yourself & Your Small Business, Networking, Teleclass Recording Tagged |

Free Teleclass | Make LinkedIn Work for YOU!

Make LinkedIn Work for YOU! Tuesday, June 28, 2016 12:00 – 12:30 pm

Posted in Marketing Yourself & Your Small Business, Networking, Teleclasses Tagged , |

Trade Secrets of a Tech-Savvy Entrepreneur

A word to the wise: If you ever take a meeting with Tiffanie Stanard, make sure you’re fully caffeinated. The marketing and branding strategist and CEO of Prestige Concepts in Philadelphia talks fast, thinks faster—and does what most people consider a full morning’s slate (i.e., sends emails to current, past and prospective clients, updates her to-do list, prepares for meetings and exercises) before she has even arrived at her office.

Posted in Speaker Articles, Marketing Yourself & Your Small Business, Communication Skills, Small Business, Innovation Tagged , |

How to Get Buy-in from Your Boss, Team, Client, Anyone!

You don’t have to be in sales to wish you were a good salesperson. After all, every instance of persuasion—whether it’s getting your team to improve its performance or your boss to green-light your proposal—is a form of selling. Being personable and articulate helps, of course. But getting buy-in is more about know-how than natural gifts, says Joanne Black, who has more than 35 years of sales and management experience … [ more ]

Posted in Speaker Articles, Life on Your Terms, Marketing Yourself & Your Small Business, Negotiating Tagged , |

Optimize Brand You—and Boost Your Career (with Aliza Licht)

Optimize Brand You—and Boost Your Career Tuesday, October 27th, 2015 12:00-12:30pm CDT In the new workplace, a strong personal brand is key to a successful career.

Posted in Marketing Yourself & Your Small Business, Teleclasses Tagged |

Self-Promote without Feeling Like a Show-off

Of course your work should speak for itself, but you can’t assume it’ll always be heard and appreciated. “People are busy, they don’t have time to pay attention to everything—and sometimes even good work gets overlooked,” says Jonah Berger, Wharton School professor and bestselling author of Contagious: Why Things Catch On. “Don’t over-claim, but also don’t be ashamed to be a good spokesperson for your accomplishments.” Here, Berger’s advice about wielding … [ more ]

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How to Duplicate the Viral Success of the ALS Ice Bucket Challenge

By Kerry H. McManama What began several months ago as a challenge among friends has engaged more than 2.4 million people via the power of social media and earned more than $41 million for a worthy cause. Why has the ALS Ice Bucket Challenge gone viral? Here are five key elements you can use to engage and excite people—and duplicate this super-successful cause marketing initiative.

Posted in blog, Marketing Yourself & Your Small Business, Innovation Tagged |

Beyond Social: Leverage Your Online Networks

by Lani Rosales You’re a top executive, a business leader in your industry and community. You need to use social media, but how are you supposed to engage with your networks without wasting time or becoming a slave to the pinging sound of someone mentioning your Twitter handle online?

Posted in blog, Marketing Yourself & Your Small Business, Communication Skills, Job Advancement Tagged |

Seven Little-Known Tips to Easily Build Thought Leadership in 140 Characters or Less

One of the biggest complaints I get about Twitter is the 140-character limitation. Many entrepreneurs feel they don’t have enough space to really share what they want to say. However, others have welcomed the on-board requirement of editing their missives down to the essential thoughts. This type of self-editing does not come naturally to most, so below are tactics you can use to make leveraging Twitter easier while still getting … [ more ]

Posted in blog, Speaker Articles, Marketing Yourself & Your Small Business, Communication Skills, Success & Leadership Tagged |

How to Separate Your Personal Life from Your Work Life Online

Sure, you’re into mixed martial arts and music by Lady Gaga – but you’d rather if your boss didn’t know about it! Or maybe you’re miserable on the job and need an outlet to vent, but are paralyzed by the thought of anyone at your workplace finding out. Wanting to keep your personal life, well, personal is a perfectly reasonable aspiration; but is possible in our uber-connected world?

Posted in blog, Marketing Yourself & Your Small Business, Life Balance

Get Your Brand Straight! Lena West Podcast

“Have the courage to say what’s on your heart, because I guarantee it’s on the heart of other people.” -Lena West In this 30-minute “Get Your Brand Straight” podcast, social media expert Lena West explains how to maximize social media to make sure your message is part of your messaging. Click the link below to listen. Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSS

Posted in blog, Conference Sessions, Marketing Yourself & Your Small Business, Teleclass Recording Tagged , |

Stella & Dot CEO Jessica Herrin on Building a Powerful Brand

“Recognize that the only way you’re really going to fail is if you give up.” -Jessica Herrin Jessica Herrin, founder and CEO of Stella & Dot, shared lessons learned in her career path in an online radio conversation with Samantha Ettus, hosted by the Texas Conference for Women. Click the link below to listen to the full 30-minute radio show.

Posted in blog, Conference Sessions, Marketing Yourself & Your Small Business, Success & Leadership Tagged , , |

Marketing Your Empathy, Vision and Understanding

Shot on-site at our 2013 Conference, speaker Mel Robbins, CNN and HLN legal and political contributor and founder of Inspire52.com, discusses the challenges that women face in the workplace, including learning to speak up and set boundaries. Listen to her advice about how to promote your skills to those around you here.

Posted in Marketing Yourself & Your Small Business Tagged |

The Power of Pinning: Using Pinterest to Build Your Professional and Personal Brand

by Lisa Kalner Williams Have you heard that you “should be on Pinterest” but haven’t the foggiest idea how pinning and repinning will help your brand? Let me help. Demonstrate your expertise Pinterest’s visual emphasis gives you an unparalleled opportunity to curate images that show your work in action. Take that to heart when you pin. If you’re a baker, upload images of your best confections. Do you help women … [ more ]

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Free Teleclass with Lena West: Get Your Brand Straight

Join us Feb. 18 for a free teleclass with Lena West, the leading expert on how women entrepreneurs can monetize social media. Get Your Brand Straight: How to Maximize Social Media to Make Sure Your Message Is Part of Your Messaging Tuesday, Feb. 18 from 12:00 pm to 12:30 pm CST REGISTER HERE

Posted in Marketing Yourself & Your Small Business, Teleclasses Tagged , |
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